Microsoft probably has only two gears when it comes to video commercials, the first gear and the fifth. Some of the ads that the company has put up recently have been totally unassuming, though.
But mostly Redmond pulls them off good, and several of its ads are notably great.
File this one under the great column. This new video commercial compares the features of the Asus VivoTab RT slate against the iPad, Apple’s popular tablet. And as you can see below, this ad is all about cold, hard facts. Here take a look:
This time the technology titan shows that that iPad requires a separate adapter for a microSD card slot, while the VivoTab RT comes with it build in. Also emphasized is the fact that the Windows RT tablet can run two Modern apps at once — in Snap mode — while the iPad only runs one app at a time.
Another win for the Asus slate is the fact that it can link to and work with almost all printers, but the iPad only supports a limited number of printing devices.
What is interesting in this new ad is that Microsoft is putting third-party tablets in spotlight, instead of its own Surface tablets. And while this is a good thing, the technology titan has also put up a special page on its Windows website where it compares the iPad to the Surface RT and other Windows 8 slates.
How would you rate this new ad? Does it hit home all the import points? Or is it a classic case of cherry picking? The comment box below is open for business.