New Microsoft ad – Siri vs Cortana

Microsoft is focusing on Apple’s Siri digital assistant in one of the first Windows Phone 8.1 commercials.

This is Microsoft’s first major effort to showcase Cortana at the expense of Apple’s Siri.

The new commercial sees an iPhone 5S pitted against a low-end Lumia 635, with Cortana handling people- and location-based reminders, along with traffic alerts for meetings.

Of course Siri is unable to complete similar tasks.

What do you think of the video?

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems. In addition to being a former Microsoft MVP and the founder and editor of, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. (

  • Jared Edwards

    The cortana portion was excellent in my opinion. Clearly more sophisticated than siri and able to handle most requests. I do think they should’ve shown the person asking siri the same question directly instead of just having siri’s answer. Takes away from the legitimacy in my opinion.

  • Ray C

    I like the commercial. I look forward to the other improvements they have in store for Windows Phone and Cortana