Superwoman Mary Jo Foley has gotten a little more clarity about what Microsoft plan to use to replace the word “Metro” in their marketing material going forward.

You probably have heard of the marketing brouhaha about the use of the name Metro (owned by another company) and the desire by Microsoft not to litigate the issue.

Here’s what MJF had to say about the issue:

Here’s the official guidance, my sources say: Anything currently/formerly known as a “Metro-Style application” (with or without a hyphen) will now be known officially as a “Windows 8 application.” References to the “Metro user interface” will now be replaced by “Windows 8 user interface.” And instead of saying “Metro design,” the Softies and those adhering to their official guidelines will be using the words “Windows 8 design.”

It looks as though some OEMs might have got the memo, too. Check out Lenovo’s new promo page for its just-unveiled Windows 8 Thinkpad Tablet 2 (thanks to @Windows4Live for the pointer to this one). I’ve added an arrow to show where “Windows 8 Apps” are mentioned:

You can see the diagram above.

There you have it folks, Metro Style is now just Windows 8.

On one hand there’s a certain simplicity to the naming. It makes it clear as mud. On the other hand does that mean the Windows 8 desktop apps are not Windows 8 applications.

What if I build a Windows 8 desktop app that will only run in Windows 8 desktop (because of hooks into the OS) and not on Windows 7? That app is not a Windows 7 app, it’s a Windows … 8… application??


What do you guys and girls think?

About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. ( and The Redmond Cloud (

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  1. take it off as planned supposed to be no 1 like metro UI full stop

  2. Hmmm… Original

  3. I have dropped out of the testing, will stay with windows 7 on all my machines

  4. Ugh, I hate this “Windows 8 App” name. So, what do you call the Windows Phone UI? “Windows 8 App on Windows Phone?”. How about the Xbox 360 UI? The Xbox now has a “Windows 8” UI. This is a terrible name!

  5. I liked Metro, the nomenclature. It was simple and to the point. I think that they should have tried to come up with something similar that wasn’t copywritten.

  6. metro is so much better.

  7. Ready, Shoot,, Aim! Can’t these guys do any due diligence before something like “Metro” sticks? With all Microsoft’s marketing clout, they can’t overcome this? What a shame.

  8. Well, I think the expression is gob-smacked!

    Do MS really think that people will use such a long and uncool title?

    Can you imagine the expressions on the street: “Hey Dude, did you get the latest Windows 8 Application”, or “Hey I downloaded that cool Windows 8 Application on my Ebox”.
    It will be shortened to Win Apps for sure.
    Perhaps they could use something that not only describes a “Metro” app but also describes the target device they are intended for, like:

    Slate MateSurface App

  9. @ Onuora

    My previous post was nicely formatted with spaces and paragraphs, which have been typically muddled up once posted. Could you please fix the formatting for our posts, or find a better medium than DisQus.

    • Disqus is meant to be the industry standard but we are looking into getting something better.

      • I actually never have this problem on any other site that uses DisQus. It appears that the formatting is being effed up once the post is actually sent to the site where maybe a CSS conflict is happening. Just my $0.02 on the matter.

      • I don’t know much about this kind of thing. but I do know this: When I load Windows8update pages they take forever. 

        When I get notified of a new article on Windows8update, I think twice before I go to check it out because of this annoying load time, and when I decide to load the page I click the link then go make coffee!

        Maybe that has to do with Discus or perhaps it is your side, but either way it would be nice to have it fixed.

        • Hmm that’s weird. Do you have DSL or a fast connection? The pages are usually cached.

          It might be several hundred people hitting the same page at once but even then it shouldn’t take that long…

          If you’re checking this message, is it still slow for you?

  10. Lonesomelurker / August 9, 2012 at 10:18 pm /Reply

    How about Windows 8 PU–and then we can move on to Win 9 Extreme for PCs

  11. Maybe W8 (pronounced as wait or weight) Apps

  12. Yo, MicroSoft Rename Windows Metro to Windows Tiles

  13. ” the desire by Microsoft not to litigate the issue” are we talking about Microsoft – Really?

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