Microsoft’s marketing campaign for the Surface tablets has been all over the place. It can be argued that early on, the marketing was as checkered as the launch of the slates, both in the US and the international markets.
While the technology titan struggled with supply issues at early stages, the TV ads and regular marketing also left a fair bit to be desired. Redmond picked things up after a few months, however, and the recent commercials are mostly a hit.
But now the marketing blitz is focusing on the business side of things.
A new ad has just surfaced (sorry, can’t help it) that tries to show everyone just how effective the Surface Pro is at managing business tasks. Microsoft showcases the story of Drew Crocket, who is the owner and founder of HubBub Coffee in Philadelphia, Pennsylvania.
Crocket explained how he uses the Surface Pro for his daily activities:
“I use the Surface keyboard a fair amount. It goes back to the versatility that you get with the Surface. I can be using it for a display at the shop or to type and email or update inventory in Excel all with the same device.”
This is perhaps the strongest point of this Windows 8 Pro tablet from Microsoft, and the technology titan would do well to highlight this strength as much as possible.
Marketing aside, the Redmond is also said to be working on a refresh of both the Surface RT and the Surface Pro. The second generation Surface lineup is widely expected to be unveiled before the end of the year, probably around the time Windows 8.1 is out in the open.