Yet another interview at the Microsoft BUILD 2011 Windows 8 conference.

The following video shows a Synaptics rep talking about his company.

A little about Synaptics:

The human interface is where the action is. For more than 25 years, Synaptics has been on the human interface frontier, working with leading device designers and manufacturers around the world to re-imagine and optimize their interfaces. Simply put, Synaptics has always been about making technology easier and more intuitive to use.

We’re enriching interaction between people and intelligent devices. And we’re helping our customers attract and amaze users—boosting sales, differentiating brands, and gaining new market share. Our next-generation interfaces set users free to interact with devices in ways the world couldn’t have imagined a decade ago.

You can go check out their website here.

About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. ( and The Redmond Cloud (

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  • Ed

    When most people are presented with an opportunity to talk to a representative from Synaptics they will ask questions related to Synaptics. Not here though. Instead the questions were almost entirely irrelevant and offered no real insight at all.

    How about simply stating that many critics would say the Synaptics touchpads on Windows have never been as responsive as the touchpads on MacBooks. Then going on to ask how the company has been working with MS to improve this in Windows 8 and what changes have been made.

    This video had no real content and the article itself was just a lift from the Synaptics website. This article is journalism at its worst. Disappointed.

  • Onuora Amobi

    Umm “Ed”.

    Let’s get some facts straight here.

    This was a brief video from the BUILD conference where I went around the Expo Hall and asked about 40 different companies what they were doing and their views about the conference.

    It wasn’t meant to be a 60 minutes expose on Synaptics.

    In light of your feedback, I would LOVE to see some of your journalistic efforts.




  • Ed

    Having re-read my comment I do admit I was a little harsh. However, I stand by my statement that the article has no real substance to it.

    I believe you entirely when you say that there was a lot to fit in at the Expo Hall. However, in my eyes that just means that you have to make the limited time you have with someone, for example a representative from Synaptics, really count. Not ask them, “what do you think of the conference so far.”

    • Onuora Amobi

      That’s the beauty of the web. We can agree to disagree.

      Every vendor I spoke to had a few minutes to say why they were there, what they thought of Windows 8 and what they thought of the conference.

      It was a BUILD video series.

      There are more in depth interviews coming but I accomplished what I set out to.

      Glad you’re watching though.