The more news that is coming up about this latest reorganization at Microsoft, the more it is becoming clear that these changes are as much about streamlining, as they are about consolidation.

Redmond is not just cutting jobs, it is also reforming development and marketing of products, and at the same time changing strategy as far as the mobile market is concerned.

The discontinuation of the Nokia X line of Android devices is proof enough.

But the company is going the distance here, with plans to transition all its mobile devices to the Windows Phone platform. This means phasing out not just Nokia X, but also the Asha and Series 40 feature phones.

You know, the good old, some call them dumb, mobile phones.

This means that no new features or updates will arrive on these devices from now on, and the associated services and developer events are to be terminated in due time.

Stephen Elop said in a public email to employees that Microsoft will be consolidating its smart devices and mobile phone business into one unit that is to be headed by Jo Harlow. She moved to Redmond as part of the Nokia acquisition earlier this year.

With the fate of these affordable feature (and almost smart) phones decided, it will now be up to Microsoft to launch new Windows Phones at even lower price points.

The operating system will be able to handle these new duties, as it runs well on all types of hardware, but with the cheapest Windows Phone still retailing for $100, it remains to be see how well this new mobile strategy works.

All the same, the Asha and Series 40 lineups are now part of history.

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  1. Does this shock anyone? I assumed pretty much all non-windows phones would be axed after the acquisition settled. Seems like the right move from my perspective.

  2. Those cheap phones are not profitable for a big company like Microsoft. It’s better letting some startups to take over feature phones business.

  3. They might have to keep some of the Windows Phones that are about to be replaced in the U.S. and other markets and sell them even cheaper in other markets

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