Another unqualified success? Although the Nokia Lumia 530 has some solid competition in the form of the Lumia 630, there is every chance that it will be a retail hit.

The predecessor Lumia 520 (along with the Lumia 521) took the market by storm in the US when it launched last season, and this new version improves upon that fan favorite in every way. Regardless, the most affordable Windows Phone is now available to American buyers.

And it brings most of the features of more expensive offerings in this refreshed lineup, including the ever improving Cortana, the digital voice assistant.

Available from T-Mobile here on Microsoft’s online store, as well as from Best Buy, the smartphone can be purchased for only $69 without a contract — which is good enough to make it the cheapest Windows Phone device that can be purchased in the US off contract.

You’re sure to see it discounted even further as the holiday shopping season approaches, making it a no brainer as a secondary smartphone purchase, or even a device for the young ones in your family.

The Lumia 530 was announced this July, and although Microsoft had confirmed a US launch during the same month, the availability officially slipped to late September.

The device arrives with the latest Windows Phone 8.1 out of the box, and is powered by a 1.2GHz quad-core Snapdragon 200 processor that is paired with 512MB of RAM and 4GB of storage capacity that is expandable up to 128GB via the included microSD card slot.

Display is 4-inch, with a resolution of 854 x 480 pixels, and a 5 megapixel camera handles imaging tasks. Battery comes in at 1430 mAh, which is good enough for up to 10 hours of talk time in 3G mode.

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