Nokia just released a new video ad that takes a shot at Apple’s selection of just two colors for it’s hit iPhone 5.

In the commercial, a “consumer” requests a yellow iPhone and the results are chaos.

It’s well produced but I question the effectiveness and validity of the approach. Apple users buy protective covers for their phones which come in multiple colors.

Doesn’t seem like a huge deal to me.

The video is below…

http://www.youtube.com/watch?v=zjrv9-Botx8

About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of EyeOnWindows.com, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. (www.learnabouttheweb.com) and The Redmond Cloud (https://www.theredmondcloud.com).

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  • 1stkorean

    Clever Commercial. The iToy is suppose to be a thing of beauty which we all know it is not. So buying a cover for it makes absolutely no sense since they add weight and bulk.

    If a phone is available in a variety of colors and the buying public wants one of those colors fine but I don’t understand spend more money (as little as it may be) to add weight and make the device more bulky and of course make it ugly.

    BTW: Onuora why not leave the site alone for a while. The top is getting cluttered and it changes wayto often. You must be bored and don’t have enough of your precious apple stuff to write about. You could always try writing about Windows 8 for a change.

    Thanks for letting me vent, ESL seems to be helping.

    • http://www.windows8update.com Onuora Amobi

      Thanks for the feedback.

      I am locking it down now. I will take a survey soon to see what people like and dont like.

      I do change it up very often because it’s fun and well, I can. 🙂

      It will stabilize soon…

      Lots of good news coming too… believe it..

      🙂