Nokia Will Launch A Single Flagship Handset For All Carriers From Now On

Nokia Will Launch A Single Flagship Handset For All Carriers From Now On

Nokia, in a bid to rebuild its relationship with US carriers launched specific phones for each of them. Although the strategy is not without merits, it has rarely worked seamlessly.

Delays (where is my Verizon exclusive Lumia 929?), imperfect marketing and other such hiccups are a common sight in this approach, and the Finnish company is aware of this. Going forward, the company plans to change tactics and streamline the launch of its flagship handsets.

There is the small matter of the completion of Microsoft’s acquisition (which should be done by this first quarter of the year), and chances are that this new approach will be put into effect after that.

Nokia’s executive vice president of smart devices, Jo Harlow, explained that a single flagship handset might be launched through all major carriers in the US in the near future.

Having a single smartphone launching on all networks at the same time should prove better for everyone. It will also help in expediting the new firmware and software updates, at least for popular flagship handsets.

Speaking of which, the executive also revealed that shipments of Lumia devices should continue to increase this year — though specific numbers were not provided.

The Windows Phone platform began 2013 as a contender for the third place mobile platform, duking it out with BlackBerry, and thanks to Nokia’s imposing performance found itself solidly overtaking its competitor in a number of markets.

This year will be all about extending this good run of form, and strategies like this will only help.

  • Robert Kegel

    Does this mean that Sprint might actually get a Nokia device? Probably not, Sprint is in Windows Phone hate mode with their crappy Samsung and HTC watered down devices. I hope Microsoft can get a phone on Sprint though.

    • Fahad Ali

      Well if anyone can, it’s Microsoft. Even Verizon delayed the Lumia 929 because it wants to deal with Redmond directly after it completes the Nokia takeover. Nokia was said to be ready last month.

  • Ray C

    Well, it’s amazing what a little growth around the world wild do for you. Honestly all Microsoft really needs is 4 smart phone models and 2 phablets. They need to keep the 52x at under $100 and off contract. They need to move a higher Lumia or the the 8X down to $199 off contract. Then they need two top of the line phones that have to be subsidized. Of course keep the two phablets, with one being more affordable. They need to make sure their phones are are the value carriers like C-Spire and Cricket. I bet that’s where a lot of Android’s share comes from

    • Fahad Ali

      Agreed, hard to ignore value carriers!

  • Brad

    Smart move by Microkia. I can only imagine the confusion and frustration American buyers felt at all the differences. One line up and one marketing strategy will maybe allow Microkia to finally put a dent into the ever elusive US market.