Fans of Nokia that wanted the company to launch Android smartphones finally got their wish earlier this week, when the company made the long rumored device official at the Mobile World Congress.

The new X family of Android handsets was unveiled at MWC 2014.

And while the company will be releasing not one, but three devices this year, it has decided to make them available in emerging markets for now — instead of taking competitors like Samsung, Sony, HTC and LG head on in the bigger, higher profile markets.

Long story short, there will be a number of regions that will not be getting any of these three affordable Nokia X smartphones, and these include North America.

So if you are in living in the United States or Canada and want to get your hands on one, you will be forced to order the device overseas. However, people in China, India, Thailand, Indonesia, Egypt, Kenya, Nigeria and South America countries like Brazil and Mexico will be able to buy it just fine.

Along with the North American market, the device will also not be available in Japan and South Korea.

A look at the countries where the handset will be available reveals one thing — these are all markets where the Nokia brand per se still means a lot. And this is important because, Microsoft, it seems, is yet to decide what to do with the Nokia brand after the takeover is finalized.

The vanilla Nokia X is set to hit the store shelves this week for just $125 outright. The Nokia X + and Nokia XL have a due date sometime in the second quarter, and will retail for $135 and $150 respectively.

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  • JohnCz

    Seems logical, basically in the places they sell feature phones. Although I’m not sure why the device isn’t running Windows Phone as the specs seem to be inline with the Lumia 5xx series. As long as it builds on Lumia branding, I think it will pay dividends to Windows Phone in the long run.

    • Fahad Ali

      Probably to cater to those that absolutely want an Android phone.

  • Aaditya Menon

    Everyone knew it wont launch because the phone was built for developing markets…