Nokia Windows Phone owners (among others) have recently discovered that the shiny Windows Phones that they purchased this year will not be upgradeable to Windows Phone 8.

They will instead get a Windows Phone 7.8 update that includes a new Start Screen and a few other touches.

Asked by the Verge if Nokia has been doing enough for it’s customers, here was Nokia’s (SVP kevin Shields) response:

“I definitely think it’s more than enough. I think that ultimately your typical customer probably isn’t all that aware of this upgrade thing,”

Umm, yeah OK.

No comment.

About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. ( and The Redmond Cloud (

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  • xinu

    he’s right, most people just don’t care. Its often easy to forget amongst us “geeks” ;), but most consumers just don’t care about software or upgrades. They will simply upgrade their phone when the contract expires and look at the options available then.

  • gadgety

    Kevin Shields obviously thinks this is more than sufficient. If clients don’t his view won’t matter.

  • Rex

    Not a very good thing to say, it matters not whether this is true or not.  Never a good thing to underestimate or demean your customers.  Boy am I glad I didnt get Windows phone 7.  Windows Phone 7 was what I thought I wanted until I saw Windows Phone 8.  Windows Phone 8 really shows all what is wrong not only with Windows Phone 7, but what is wrong with smartphones in general.  Perhaps most smartphones now will need to be called semismartphones.  I feel like the implications are still coming over me.  Programers will now be able to use DirectX in Windows 8 phone games, are you kidding?  A year from now, Windows 8 phones will have the best games by far.  And that is just the beginning.  I am not sure the reality of the situation has sunk in with everyong yet, not even me.  It truly will be like having a computer in your pocket.

    • techblogger

      You talk like a person that never owned a Windows Phone.

  • Will Brown

    It’s true. Most people don’t pay any attention to what version of phone they have. It’s just us “geeks” that pay attention.

    My wife has an Android phone and has no idea what version it is, what ice cream sandwich is, or what new features are available on the latest version.  Like most people, she just wants her phone to work, to occasionally surf the web, to check email, and to be able to install a select few apps.

  • techblogger

    He’s right. Largely, the people aware of the “upgrade thing” are those of us living in this tech bubble. Look to android hugely fragmented eco system if you need proof. 4 percent of those phones run ICS, if that many. I’ll update to7.8 for now.

  • Yada Yada Yada

    Most of my friends and family simply want a phone that works.  When they find a phone, such as the Lumia 900, they buy it and love it.  Nothing changed due to this announcement.  Their Lumia 900 phone works exactly as it did before the announcement.  They still love it.  Continuing to upgrade WP7 with 7.8 is great of Microsoft.  Phones today don’t have a long lifetime.

    Nobody said anything when Apple announced the dropping of support of slightly older Mac Minis.  Same name.. Mac Mini…even looks the same, just new hardware that won’t support the upcoming OS.  To me, it makes sense.  The hardware won’t support the OS.  Why is that different than the phone?  It’s not.

    Personally, I have been holding out for WP8 for this very reason. I imagine most people that care about this did too.  For us geeks, this wasn’t a surprise. 

    To me, this is unjust sensationalism.

  • TomJTaylor