While many a forecasts claimed that touchscreen laptops will come into their own this year, and chart up a reasonable market share worldwide, it seems PC makers are adopting a notably less aggressive strategy for 2014.
The need to go touch, it appears, still comes with too high a cost.
As a result of this, some of the top tier manufacturers are now contemplating delaying the release of touchscreen notebooks and instead bring out non-touch devices instead — which are obviously priced a fair bit more affordably.
This new information comes from DigiTimes that once again cites its insider upstream supply chain sources. And the crux of the matter is that prices of touchscreens have not quite fallen to the marks that some earlier forecasts suggested.
As a result, prices of touchscreen laptops come with a 10 percent or higher premium than notebooks with regular displays. Add to this the fact that the demand for touch sensitive machines is still a lot weaker than originally anticipated and we have a situation.
Ultimately, the imminent retirement of Windows XP is also playing its part here.
With Microsoft’s popular (yet aged) operating system set to be retired, and both consumers and businesses looking to upgrade their old computers, manufacturers are forced to return to the basics.