Man, this is getting more and more interesting.

First, we talked about Microsoft possibly trying to acquire a stake in Yahoo.

The Wall Street Journal is now reporting that Google may also be looking at acquiring a substantial stake in the former search engine giant Yahoo.

This would be substantially more difficult for Google because of the obvious potential antitrust implications.

Google currently has about 65% of the search engine market and if you throw in Yahoo’s 15%….

From the article:

Google Inc. has talked to at least two-private equity firms about potentially assisting them to finance a deal to buy Yahoo Inc.’s core business according to a person familiar with the matter, and did not identify the source.

Google and prospective partners have held early-stage discussions, but haven’t assembled a formal proposal. The source said Google may not end up pursuing a bid.

A spokeswoman for Mountain View, Calif.-based Google declined to comment to The Associated Press. A spokeswoman for Sunnyvale, Calif.-based Yahoo said the company doesn’t comment “on rumor or speculation.”

With all the talks going on at this pace, it’s pretty clear that one way or another, Yahoo is toast.


About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. ( and The Redmond Cloud (

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  • Rex

    Google buying Yahoo, is creating a monopoly and should get shot down by anti-trust laws.  Honestly, if they are that afraid, they should throw in the towel already.

  • Owais_503

    can anyone tell me why yahoo wants to sell it self???? i m getting confuesed

    • Onuora Amobi

      Because the company is stuck. They cant go forward and they can only go backward. They have changed CEO’s and changed strategies so many times and haven’t seen any reward. Time to sell and move on.

  • Rikkirik

    Google is not serious about acquiring Yahoo, it only wants to drive up the price for Microsoft. All Microsoft has to do is to stick to it’s offering price. Google is so afraid of Microsoft, and will be even more when Microsoft acquires Yahoo.

    • Onuora Amobi

      Great point. Jack up the buying price knowing fully well that you don’t want to acquire the company. Best case – someone else buys the company, worst case, Microsoft overspend by billions.

      I don’t think Google are afraid of Microsoft though. At this point, they are a verb. I think the search train has left. they are afraid of Facebook because once they have 1 billion users, they can instantly be a successful search engine company.