At this point, everyone in technology has heard about the new line of Microsoft Surface Tablets scheduled for release in the next few months.
Called the Surface Pro 2 and The Surface 2, the specs on these devices have seemed pretty impressive and the launch event today went off pretty smoothly. In addition to the details of each device, Microsoft also has stepped up to the hardware plate with a docking station, new touch and type covers, a Music mixer type kit and even a new mouse.
This is a full court press and they are giving it what looks like their best shot.
The pricing is still aggressive to me but I have heard that argument several times with Microsoft fan boys and I’m not in the mood to relitigate the issue (it’s a full computer not a tablet – I get it but I still disagree about the price.)
Here’s the thing, if the public doesn’t got crazy for these devices, Houston – we have a very serious problem.
There will be no one to blame or any other coherent explanation – it will just mean that the public has not accepted Windows 8.x and remain uninterested in any Windows 8.1 related devices.
If you have faster processors, a slimmer and sexier footprint, more SSD space (512GB) and all the other menu items, it’s fair to say that it won’t be a lack of decent hardware that turns the public away. It must be the software at that point.
It occurred to me tonight because I was thinking about Apple selling 9 million iPhone units in a frikkin weekend! In a weekend!
As iPhone 5 users, my cousin and I talked about how unimpressive the 5S was and how laughable the iPhone 5C was – especially the line from Jony Ive (“unapologetically plastic”). When I heard that line I almost barfed.
Guess who’s laughing now?
The outrageous Apple sales can’t be explained away by fanboyism or by madness. At this point, it seems Apple is simply make things that people want to buy and that my friends is the goal of every capitalistic business.
So back to the Surfaces. We need to see some decent numbers and sometime soon otherwise the only logical conclusion at that point will be that Windows 8.x has totally failed. If people aren’t flocking to buy these tablets in respectable numbers, that (to me) would be the logical conclusion – people simply aren’t buying into the Microsoft ecosystem.
With a decent corporate push, these tablets should be a slam dunk in the enterprise. They should do some decent numbers there – at least a decently priced (aka heavily discounted) Surface Pro 2 should.
If not, the public would be saying that Windows Phones and Tablets are simply not what they want. As a top software company, if you don’t have a healthy phone and tablet business, you don’t have a viable ecosystem.
The conversation at that point becomes very uncomfortable because CEO Steve Ballmer has bet the entire company on this (tile based) direction.
Stay tuned and watch the second generation Surface sales numbers this holiday season – I think those numbers will speak volumes about the future of Microsoft as a mobile device company and the direction Windows 9 will go in.
So enough about me – what do you guys and gals think? Use the comments below…