Yes, yes I have seen the unequivocal denials and still don’t believe them.

The fact of the matter is, the same issues with OEM’s that are true with tablets are also true in the phone space.

  • Nokia (the company) is looking less and less attractive.
  • Nokia phones while critically acclaimed have gone nowhere.
  • No Phone OEM has really made Windows Phone shine.
  • The iPhone 5 is going to suck all the media attention away for quite a while.
  • The iPhone 5 will probably set a new standard for phones.
  • Android phones are no joke either, check out the Samsung Galaxy S III.

Once a company has decided that in a certain space, doing something right means doing it yourself, it’s hard to see why it would stop there.

The Microsoft Surface seems to be well received aesthetically and has a lot of freshness and originality about it. Even though there are a lot of details missing about the Surface, even I can’t deny that it was an interesting move.

On every level, the same type of move is needed in the phone space.

One final note – Microsoft said they aren’t building a phone but they haven’t ruled out buying a company that is building phones.

Stay tuned

About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. ( and The Redmond Cloud (

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  • Yada Yada Yada

    It is possible Microsoft will build their own Windows Phone 8.  I hope they do.  Setting the bar high is a great idea.  If a Microsoft-built phone is anywhere as amazing as Microsoft Surface seems to be for tablets, it will be an amazing phone indeed.

    I am not convinced iPhone 5 will be a new standard.  From the photos online of the new home page, I cannot say I like the looks of it.  It looks like an attempt at live tiles, where the tiles are horizontal bars across the entire page.  Could be nice, but we will have to wait and see if it pans out to be good.

    I love the Nokia Lumia phones.  Amazing looking and very fast.  I hope Nokia’s new Windows Phone 8 is amazing too. 

    • Onuora Amobi

      Do you have a link for those iPhone tiles?

      • Yada Yada Yada

        I could easily be wrong, but these look to be live-tile’ish:  

        Sadly, I cannot find the page that indicated this was indeed the new home.  Perhaps it isn’t.  But I keep seeing this appear as the supposed new iOS home page.  

        • Onuora Amobi

          No, those aren’t live tiles.

          Those are the ios 6 Passbook screens


          • Yada Yada Yada

            Ha! Thank you. I saw those for the first time in an article talking about a potential new home screen. Conclusion <- jumped to <- me.


  • Ezekiel Carsella

    It is obvious that the Windows Phone 8 model will be a hard act to follow except maybe for the HTC One Series and GS3 even though they are both making Windows Phones and the HTC trifecta will be a replica of the One Series a low end, middle end, and high end phone, One V, One S, and One X phones respectively.