Pricing for the Surface Pro – Such An Avoidable Mistake

Yesterday, you probably heard about the impending launch of the Surface Pro on February 9. General Manager of Microsoft Surface, Panos Panay made the announcement via a blog post during the day.

The Surface Pro, as you may have read, is priced at $899 for the 64GB version, with a 128GB version available. An additional touch cover keyboard costs an extra $130.

To my mind, this is a mistake, actually, a huge mistake – with potentially serious consequences for Microsoft.

The mistake is not only because cheaper options exist comprising currently stronger brand names, but because Microsoft is completely missing market sentiment at this point.

The PC market fell last year for several reasons, including the much-discussed migration to tablets and smartphones, but also because of tighter economic times with buyers…  [continued]

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  • Arnold

    What is it that people can not understand that you can not compare
    Apple iPad ($699 for 64GB model),
    Nexus 10 ($499 for 32GB model) and
    Samsung Galaxy Note ($580 for upgraded 64GB).

    To a surface Pro. CANNOT DO IT – ITS 2 DIFFERENT THINGs!!!! WTF MAN!!!

    You compare those the Surface RT, that is the same family of ARM devices. Then you see:
    Surface RT ($599 for 64GB model)
    Apple iPad ($699 for 64GB model),
    Nexus 10 ($499 for 32GB model) and
    Samsung Galaxy Note ($580 for upgraded 64GB).

    The Surface Pro has to be compared as an Intel device to a Macbook Pro, A Lenovo machine like a the Yoga or the Helix, and any of the millions of ultrabooks out there.

    WTF!

    • Phil Bailey

      It’s not that different.

      Microsoft chose to throw the Surface into the general arena.