This post is not Windows 8 related.

So, one of the cool things about having a successful blog is that you get to try a bunch of advertising networks. Some you like and some not so much.

Here’s the coolest part of having a successful blog – you get to vent publicly about what pisses you off to a large audience.

Let me tell you a story of my interaction with Technorati Media.

Technorati Media is generally regarded as a pretty good ad network.

From their site:

Technorati Media is an integrated online media company with an advertising network, a social rich media technology platform, and three owned web properties including the internet’s largest blog directory. Launched in June 2008, Technorati Media’s ad network has quickly grown into the largest social media ad network (over 1,300 independent sites, blogs, and social networks), boasting an audience of 63 million US unique visitors a month. Technorati Media is the 25th largest media property in the US, the 3rd largest social media property and the 2nd largest blog property., the flagship site, is the world’s first and largest blog search engine and a robust community blogging platform.


Very cool I thought to myself, I’ve found another good network.

So I applied for a publisher account on their site and got this email. (click on the image for an enlarged version)

Technorati Approval Email

Technorati Approval Email


Up and running right? Time to wait for the email with site tags.

Right on time, it showed up.



Fantastic but..wait a minute, the tags are empty. Must be a mistake.

So I used the contact form and asked for assistance with the tags. As those of you who use code may know, there should have been lines of Javascript inbetween the BEGIN and END tags.

So, off to the contact form on their site.



And let’s wait for a reply.

And wait….and wait.

3 days later, I sent another message via the contact form – because you know it would make no sense for them to have a phone number (they dont).

And wait and wait.

Cut a long story short, after sending them 4 emails, I never heard back from them.

No contact. No new tags. Nothing.

It’s been a month now and to my shock and horror, I’ve still heard nothing.

I have been an affiliate marketer since 2003 and I have never seen such a level of incompetence/negligence from an Ad network.

To approve a publisher and then vanish off the face of the earth is totally unacceptable.

Now maybe, just maybe it’s a glitch but it makes you question just what kind of people run the joint.

Well now I know about how unreliable Technorati Media is….and so do you.

About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. ( and The Redmond Cloud (

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  • Wayo Man

     it’s probably just a glitch in their system. Your review seems a bit harsh ??

    • Africanlegend

      Yeah very harsh! Like you woke up on the wrong side of the bed. I just signed up it was that bad. The sign up process is clunky and awkward but Ill just see what happens. I think rather than hear ranting and venting we’d rather have constructive information delivered.