In a story that is lighting the blogs on fire, Engadget is reporting that Microsoft will be selling the Microsoft Surface Tablet on the 26th of October for $199.
I am skeptical of this story for one reason and one reason only – it would be so brilliant that it would be inconsistent with the moves Microsoft have been making.
At $199, it would be sold out on day one and would create HUGE Windows 8 buzz on day one. It would get Windows 8 into the homes of millions of adults, children and students immediately.
It would be a decisive act that would show Apple that the second 400 pound gorilla finally woke up.
Now, what about the OEM’s? Acer’s Stan Shih would just about have a stroke on the day that price was confirmed. For OEM’s it would be the kiss of death for Windows RT. Who the heck else would be able to match the (supposed) quality of a Microsoft Surface at $199?
Nobody else that’s who.
Once consumers taste the Surface Windows RT fruit at $199, it will be IMPOSSIBLE to get them to pay any more than that for any other Windows RT device. That price point will harden immediately.
The quote from Engadget:
According to an inside source, a session was held at Microsoft’s recent TechReady15 conference in which all the launch details were laid out. If things go according to the plan detailed then, the Surface for Windows RT tablet will be launching October 26th –no surprise there — at a compelling price of $199.
Too brilliant to be true…