Marc Benioff the CEO of is predicting that Windows 8 will be the beginning of the end of Microsoft’s dominance as an Operating System.

Speaking at a Q and A session, he said the following:

Windows 8 is a catalyst or “gambit” for CIOs, forcing them to say “am I going to Windows 8, or am I going to something else,”

Years ago, “a common phrase was, ‘the Windows 7 upgrade cycle,'” Benioff added. “You’re not going to hear about the Windows 8 upgrade cycle. I’m not saying that as a big, aggressive statement against Microsoft, that’s just the reality of today’s environment.”

Windows has become “irrelevant,” being displaced by next-generation LTE wireless networks that will “disintermediate” the need for WANs and LANs, along with “all of these great services that are available right off the cloud.”

He also provided anecdotal evidence based on a global CIO he recently spoke to.

“Her goal is to get rid of all of the PCs,” Benioff said. “She doesn’t see a demand curve from users for PCs.” Instead, the CIO is hoping to move to a BYOD (bring-your-own-device) approach, Benioff said. Next-generation mobile devices have “forced CIOs to make changes already,” he added.

It’s too late in the evening to drill down into the levels of Bullshit in his statement.

I’ll cut this apart next week.


About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. ( and The Redmond Cloud (

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  1. What is this guy smoking??… I want some of that..

  2. Looking forward to how you tear this guy up.

  3. Com’n Onuora, I was really looking forward to hearing you tear this A-hole a new A-hole. But ehhh, I understand you got the baby and all that. I got 2 myself.

    This guy needs serious help. Salesforce itself is becoming irrelevant being replaced by other cloud CRM services including Microsoft’s Dynamics. What is he talking about.

  4. Misterbear Fapp / October 20, 2012 at 11:50 am /Reply

    Since his opinion is obviously irrelevant and unworthy of comment, I’ll just mention his awful hair and beard instead.

  5. Well he actually does have a point. Windows 8 presents somewhat of a learning curve for users and administrators alike, so unless enterprises adapt touch devices, Surface Win 8 Pro for example, windows 8 doesn’t offer much. The iPad (base model) for example is a good competitor, and given the Surface with Win8 Pro pricing would actually be a fair choice instead (given it would do the same thing). Im sure that Windows will not die quickly, but in an ever more mobile world, it will start to become irrelevant, unless it sees great adoption within the touch/ mobile market by consumers.

  6. LOL Too late to cut through the bullshit.. hilarious. Seriously. I remember back when Windows XP was released and the critics said the exact same thing. Look at it now. It’s the staple of the enterprise. Windows 7 will slowly replace Windows XP in the enterprise and the same will happen with Windows 8. As for someone talking about a learning curve… are you serious? You clearly haven’t used Windows 8 AT ALL. The Start screen is intuitive and when you customize the arrangement of tiles according to your use, the better it is. Want to use the desktop exclusively? Hit the Windows key after you log in. I actually spend most of my day working and task switching “legacy” desktop apps and I launch “metro” apps like Weather and News whenever I take a break. We will see what the developers will come up with in the app marketplace in the coming year. We’ve already seen some popular apps ported over from iOS and Android. Change is good people. Change is good.

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