Nokia and Samsung are both planning to spend millions of dollars on Windows Phone 7.5 marketing campaigns this Christmas.

Microsoft is reportedly donating $44 million to Nokia and Samsung’s advertising campaigns, ahead of device launches in the coming weeks.

Nokia will receive around $31 million of funding to promote their new Windows Phone 7.5 devices while Samsung is expected to receive $12.5 million.

Microsoft’s new global advertising campaign will feature a focus on Microsoft’s family of products.

Microsoft will show off how Windows Phones can interact with Kinect games and demonstrate Office, Windows and Windows Phone usage across a variety of devices.

The first signs of Microsoft’s Windows Phone advertising campaign are expected to materialize on Sunday during the pre-game of Sunday Night Football on NBC in the United States.

About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of EyeOnWindows.com, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. (www.learnabouttheweb.com) and The Redmond Cloud (https://www.theredmondcloud.com).

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