Nokia and Samsung are both planning to spend millions of dollars on Windows Phone 7.5 marketing campaigns this Christmas.
Microsoft is reportedly donating $44 million to Nokia and Samsung’s advertising campaigns, ahead of device launches in the coming weeks.
Nokia will receive around $31 million of funding to promote their new Windows Phone 7.5 devices while Samsung is expected to receive $12.5 million.
Microsoft’s new global advertising campaign will feature a focus on Microsoft’s family of products.
Microsoft will show off how Windows Phones can interact with Kinect games and demonstrate Office, Windows and Windows Phone usage across a variety of devices.
The first signs of Microsoft’s Windows Phone advertising campaign are expected to materialize on Sunday during the pre-game of Sunday Night Football on NBC in the United States.