Personally, I’ve never had much love for the campaign. I think these kinds of attacks aren’t the best way to go about winning fans and can sometimes do more harm then help. Of course Microsoft isn’t the first ot resort to these kinds of campaigns, and they won’t be the last.
The Scroogled effort started around the Thanksgiving holiday season, and now a new report claims that Microsoft is winding down the efforts of the campaign, at least for now.
The biggest focus for the Scroogled campaign was around the idea of paid shopping results and the reading of email for advertising. As you can imagine, the entire campaign has recieved mixed results. Some of us feel that Google deserves the targeted campaign, others think that these kinds of tactics look cheap, easy and even somewhat desperate.
To me the most important thing is to put your money where your mouth is. Microsoft has done a reasonably good job of this when it comes to its own privacy policies, though it isn’t without its own problems.
More importantly, it is also about creating winning services. Don’t want people searching Google? Make Bing a better choice. Don’t want people using Gmail? Make a better email service. The good news is that Microsoft has.
Bing continues to improve as an alternative to Google, and Outlook.com has already won over tons of initial support. Going forward Microsoft is launching a massive Outlook campaign instead, which I think is the better gameplan as opposed to continued focused on the “Scroogled” effort.
Neowin reached out to Microsoft about the news regarding Scroogled ending, and here was the official response:
The Scroogled campaign has sparked a dialogue that shows how much consumers care about their privacy, and how strongly they feel about the fact that Google goes through their personal emails to sell ads. More than 3.5 million people visited Scroogled.com, and over 114k signed a petition asking Google to stop going through their Gmail. While the ad portion of this phase of the consumer education campaign has finished its scheduled run, this important conversation about privacy continues, and so does this important consumer choice.
In other words, Microsoft might again bring up conversations about Google privacy policies, but that’s not their current focus at this time. What did you think of the original “Scroogled” campaign, did you like it or not? Share your thoughts below.