From ZDnet’s Mary Jo Foley

Sonoma Partners, a Microsoft CRM consulting firm is laying claim to the title of developer of the “first-ever Windows 8 tablet app for the enterprise”.

They have developed a line-of-business app for their client – New Belgium Brewing.

The app, the “Ultimate Beer Ranger,” is built using HTML and CSS and would allow sales reps to access data on the retail partners and establishments selling New Belgium beer.

Sonoma considered going XAML because a number of their developers were familiar with Silverlight, Steger said, but ultimately decided on HTML because of easier integration with mapping elements, and because Microsoft was interested in more HTML-based proof points for Windows 8.

Via the “search” charm in Windows 8, the app allows users to search account information stored in a back-end Dynamics CRM system. The app also allows reps to see accounts within predetermined areas using the geo-location capabilities; to import photos (of beer lines, end caps, etc.) straight from the tablet; and to obtain real-time access to key metrics, like volume and sales figures.

There’s also a live tile interface that allows reps to see their next appointments.

This is noteworthy because the majority of preview applications for Windows 8 from Microsoft and their partners have been consumer-focused and there have been few examples of line-of-business apps for Windows 8.

About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. ( and The Redmond Cloud (

Related Posts

What would you say to a consumer version of Microsoft 365? One that could include Windows...

Brace for impact! It looks like Microsoft may have had enough of the Edge adventure, as a...

Looks like Microsoft is aiming big! The company is said to be working on Windows Lite, an...