A bit ironic considering Stephen Elop, when he was in the running for the CEO role, reportedly said that he was open to spinning off these two division. Back then it struck many with surprise.

But irrespective of what he said at that time, the latest from the Redmond campus is that both leaders are fully committed to these two products, and there is no chance that either of these would be discontinued — for short term gains.

These are the words of Phil Spencer, the head of Microsoft Studios, who was speaking at SXSW:

“Xbox is a really critical brand for us as a company as Microsoft; when you think about consumers, what they love about our company, Xbox is one of the most beloved brands that the company has.

We’re in the middle of a good, competitive battle in the console space with PlayStation, which is great for the industry. And they remain extremely committed to us succeeding with Xbox, which is nice to hear, right? It’s something that resonates well inside the walls when you’re talking to the teams, or when I stand in front of Xbox fans, I want to make sure that they understand we are extremely committed to this product.”

Well, you can’t ask for more than this, really.

Stephen Elop has recently taken charge as the new devices and studios head at Microsoft, and this much seems certain that the company will continue its big investments in hardware, as the technology titan completes its transition to into a devices and services firm.

Related Posts

What would you say to a consumer version of Microsoft 365? One that could include Windows...

Brace for impact! It looks like Microsoft may have had enough of the Edge adventure, as a...

Looks like Microsoft is aiming big! The company is said to be working on Windows Lite, an...

  • Ray C

    They should be

  • Jason Claven

    There’s no doubt XBOX is a brand customers love and recognize, but I’m afraid Bing maybe a lost cause.

    • Bill Franklin

      Bing is interesting. It does work well, but I don’t think it can ever catch up to google at this point.

      • Emily Williams

        I agree, but I do think the commercials do put a positive light on Bing over Google.

  • Jake Phillips

    Glad to hear. I have XBOX ONE and I hope Microsoft doesn’t let go of an awesome brand!

  • Wayne Scott

    I agree with everything said in the comments so far. XBOX is clearly more important than Bing in terms of customer support and loyalty.