It goes without saying that Surface sales have left a fair bit to be desired. With things not going exactly as planned, Microsoft has put up several extraordinary discounts, both for the Surface RT and the Surface Pro.
The company had to turn to a $900 million one-time write-down to adjust inventories around the world this past quarter. But one thing that Microsoft still maintains — and rightly so, it must be said — is that people actually love the device.
It is a well-build piece of technology, all things considered. Sure it needs a proverbial rounding of corners in some areas. But this is something Redmond plans to get to with the next generation units.
For now, however, the technology titan is saying that the Surface RT model is enjoying exciting success around the globe. In a statement sent to V3 after announcing the first Surface Pro discount of $100, Microsoft said:
“We’ve been seeing great worldwide success with Surface RT pricing and keyboard-cover promotions over the past several months and are proud to offer Surface Pro at more affordable prices starting today.
People who buy Surface love Surface, and we’re eager for more people to get their hands on Surface and share their excitement.”
Great worldwide success or not, there are still plenty of countries where the tablet is not officially launched, and this has led to third party vendors selling the slates at overly inflated prices. This not only has an adverse effect on sales, but also the brand itself.
Here is hoping that Microsoft manages to streamline its retail channels even further, and put its countrywide partnerships to good use by the time the second generation Surface units hit store shelves.
An affordable Surface Mini will also go a long way in charting the success of the Surface slates — and rumors are abound that Redmond is currently testing 7 or 8 inch units.
No release dates have been provided, even though the technology titan confirmed a refresh of its Surface tablet lineup within the next few months.