Microsoft’s newest tablet (which is actually not that new) the Surface Pro 3 took people by surprise when it launched earlier this year, but we’ve not actually had some sales estimates to go by.
At least, until now.
It is, by all accounts, a fairly expensive device, but it appears that the price tag has not hindered the tablet from selling like hot cakes. Things were slow to pick up in May 2014, but the deluxe slate has recorded a very strong performance in the second half of the year.
This is, according to a note to investors by Pacific Crest analyst Brendan Barnicle, who reveals that most retailers in the United States have been surprised by how well the tablet was selling.
In his words:
“Over the past week we spoke with more than 50 retailers across the United States. They reported surprisingly strong sales of Surface Pro 3. It is increasingly viewed as a laptop replacement for business users and students.
Inventory levels are lean, with most retailers averaging six to eight days of sales on hand. Channel partners expect that Surface Pro 3 strength can continue into the new year as enterprise clients are showing more interest in the product.”
Well, that’s refreshing!
According to the analyst, the fact that the Surface Pro 3 was marketed as a laptop replacement, and it came with a 12-inch screen with some powerful hardware underneath it, along with the full version of Windows 8.1 Pro means that buyers have really taken to the device.
The surprising thing here is that the demand for the tablet is expected to grow bigger, and it will continue its growth in the first half of 2015.