Surface RT, Microsoft’s first ever tablet has had a rather interesting tale to tell. Microsoft launched the slate to great fanfare late last year, including a notably elaborate marketing campaign.
But owning to various factors, the Surface RT has failed to meet the high expectations set by the company. A checkered launch, coupled with relatively high price and limited international availability meant that sales of the slates never really took off.
In fact, Redmond had to turn to a one-time $900 million write-down to adjust Surface RT inventories.
Even CEO Steve Ballmer seemingly admitted (internally, of course) that the tablet is not selling well enough, pointing out that the company had much higher expectations from the slate.
The technology titan, however, recently announced a major discount of $150 for the Surface RT a couple of week ago. And it seems that this new promotional effort has started to pay off — the offer is too good to refuse, as the saying goes.
WinRT Source tried to determine whether this new price cut has boosted Surface RT sales.
The report says that no less than 20 different Microsoft Stores across the United States were contacted to inquire about the recent shipments of the device. And all of them claimed that the tablet is selling quite well, helped in no small part by this remarkably important discount.
Microsoft is yet to comment on this report, but if the sales are really taking off they will surely show up as increased market share of Windows RT in online statistics soon enough.