Intel recently revealed its earnings for the final quarter of the year, and while the figures were down some 1 percent compared to the previous time frame, the company feels everything is still alright.
That is because it has laid out some very ambitious tablet plans for the near and upcoming future.
In fact, the chip giant wants to see increased adaption of its chips to the tune of 40 million tablets this year, which actually is four times the number it managed in 2013. With the tablet market roughly doubling every year, this is as aspiring a strategy as any.
But grand motivations rarely are enough — one has to come up with some competitive tactics too. And Intel appears to have done just that.
As this report suggests, the company is giving tablet makers that build slates powered by its Bay Trail chips as much as a helping hand as possible. Not only is it helping with design engineering costs, it has also agreed to pay for the costs of extra components.
In short, Intel is ready to make some very serious investments this year on the tablets front.
The result being that not only Samsung is expected to board the Bay Trail bandwagon very soon, plenty of Android tablets based on this Atom-based processors are also on track for arrival in the coming months. And they are projected to be very budget friendly, thanks to Intel subsidizing the costs.
Intel will in all probability lose money in this particular endeavor, but this strategy just may even the balance in its favor in its fight with chip designs based on ARM.
Expect to even more Windows 8.1 slates powered by various Bay Trail chips in the months to come.