My, how times change! Previously in the recent past, Intel’s Atom processors pretty much always failed up to measure up to competing mobile solutions like NVIDIA Tegra, Qualcomm Snapdragon, and even the Samsung Exynos series.

But now Intel is set to unleash a new generation of Atom processing units that go by the name of Bay Trail-T. The launch of this new platform is on track for September this year.

And according to a new report companies (Intel brand partners, mostly) are said to be quite satisfied with the capabilities of these Bay Trail-T Atom central processing units.

Intel, it seems, has finally managed to nail the magic formula.

ARM had recently put up a pretty enticing combination of performance to price ratio with its Cortex-A series of chips, which actually worked rather well both with Android and iOS devices.

There only seems to be one problem. Yup, you guessed it — pricing.

Intel is currently demanding around $20 to $30 for every processor, while hardware vendors want the chip giant to drop the costs to the magic number of $15 per unit. Otherwise, many doubt that they would be forced to go with solutions from Qualcomm, NVIDIA and even MediaTek.

The whole scenario is further complicated with the fact that while the Atom chips are set to come out in September, they will not ship until October. Plus for this first phase, only Windows 8.1 will be supported, and Intel will throw in the platforms compatible with Android 4.2 in the middle of November.

In other words, we can expect a slew of affordable new Windows 8.1 devices powered by Intel’s new platform very soon, while Android based one should hit store shelves by the end of the year.

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  • Mike Greenway

    Many annalists expect the new atom to out perform the current competition on computations, graphics and power consumption. If you can believe them that should be worth something.
    For me it is nice that it will be out in the USA on Win8.1 devices first because that where I am and I’m ready to buy a $280 USD Win 8 (not RT) tablet for the kitchen.

    • Onuora Amobi

      Yeah a $280 Windows 8 Tablet should do some numbers.

      • Charles V Brown Jr

        Agree … even a $280 RT-like tablet would sell well if it had more/better Apps and an HD screen. If the RT 2.x and 3.x device ecosystem is done right, a non-Microsoft vendor in 3 years could be out selling iPads.