brand Archives – Eye On Windows



Nokia Will License Its Brand Name To Microsoft For 10 Years

When speaking in terms of brand recognition and historical value, the name Nokia is right up there at the very top. But with Microsoft moving…

Windows81 brand positioning

How will Microsoft brand position Windows 8.1 to consumers?

So you can preorder Windows 8.1 or


We Will Improve The Windows Brand, Ballmer Pledges At The Analyst Meeting

Outgoing CEO of Microsoft Steve Ballmer may not be there at the next financial analyst meeting in Redmond, but he sure made quite an impression…


Microsoft Planning To Expand The Surface Brand With Nokia’s Help

Microsoft and Nokia penned new deal on Monday to sees Redmond take over the Finnish giant’s devices and services division. Needless to say, this new…


Microsoft Issues A Statement On The SkyDrive Name Change

If it’s not already there, Redmond’s cloud storage solution is fast becoming one of the most key factors of the true Windows experience. The software…


Intel Rumored To Retire The Atom Brand Name Soon

There were rumors on this before, but now it appears increasingly likely that Intel will drop the Atom brand name in the very near future….


The Reason Why a Microsoft-Branded Phone WILL Come Soon

To my mind, the phone above represents the reason why a Microsoft-made phone running Windows Phone 8 will become available in 2013. Right now, Google’s…


Microsoft Intent On Turning ‘Surface’ Into A Brand

Microsoft may have been late to the party, but it nevertheless has grand plans for the occasion. The company recently launched the Surface line of tablets,…


Should Brand Loyality Matter That Much?

Whether we are talking about video game systems, computer platforms, televisions, or really any electronic device at all, one thing remains: brand loyalty. Brand loyalty is…


Is it time for the rebranding of Windows?

The website is reporting that Microsoft may be considering rebranding the entire Windows ecosystem and here’s the kicker – scrapping the Windows name might…