When speaking in terms of brand recognition and historical value, the name Nokia is right up there at the very top. But with Microsoft moving ahead with its acquisition of the Finnish company’s devices and services unit, a few rather interesting questions are raised. One of these is what will happen to the brand name...

So you can preorder Windows 8.1 or preorder Windows 8.1 Pro starting today. This begs the very obvious question: How will Microsoft position this Operating System update to consumers. Consumers are (by now) familiar with Windows 8 and whether they link it or not, the brand is recognizable. The metro tiles, the...

Outgoing CEO of Microsoft Steve Ballmer may not be there at the next financial analyst meeting in Redmond, but he sure made quite an impression at this year’s appearance. Taking the stage at the company’s meeting with financial analysts, Ballmer said that Redmond is now ready and raring to focus much more on the...

Microsoft and Nokia penned new deal on Monday to sees Redmond take over the Finnish giant’s devices and services division. Needless to say, this new acquisition is pretty much the talk of the town right now. While this shows that Redmond seems to be fully prepared to take its mobile ambitions to the next level, it...

If it’s not already there, Redmond’s cloud storage solution is fast becoming one of the most key factors of the true Windows experience. The software titan has (and is) integrating SkyDrive features into the Windows operating system. And the close cooperation between both products is set to be one of the highlights of...

There were rumors on this before, but now it appears increasingly likely that Intel will drop the Atom brand name in the very near future. Not the architecture, mind you, just the brand name. The chip giant based in Santa Clara, California is facing intense pressure from the assault of the various ARM based processor...

To my mind, the phone above represents the reason why a Microsoft-made phone running Windows Phone 8 will become available in 2013. Right now, Google’s Nexus 4 smartphone is sold out – unavailable. Apparently they cannot keep it on the shelves. The reason offered by Google and LG – who makes the phone- is strong demand...

Microsoft may have been late to the party, but it nevertheless has grand plans for the occasion. The company recently launched the Surface line of tablets, but it seems that is actually the first of a bunch of hardware devices wearing the ‘Surface’ badge. These mid-range tablets are set to be joined by the very...

Whether we are talking about video game systems, computer platforms, televisions, or really any electronic device at all, one thing remains: brand loyalty. Brand loyalty is also harshly known by many around the Internet as fanboyism. My big question for the day is why. Despite accusations I’ve received for various...

The website ThisIsMyNext.com is reporting that Microsoft may be considering rebranding the entire Windows ecosystem and here’s the kicker – scrapping the Windows name might be an option. The excerpt: Turns out that almost exactly describes something we heard from a source the other day, and we’ve got some more details...