Satya Nadella replaced Steve Ballmer in February 2014, and since then he has tried to push the company towards a slightly different approach, one with more openness towards rival platforms. His fresh strategy certainly brings him a sweet sum for the work he does at Redmond. According to a new study commissioned by The...

Ranking are rankings, right? Lists like this are mostly about perception. Still, Microsoft, thanks to its recent investments and enhanced focus on cloud and hardware, has found a place at the top. It has been listed as the second most valuable brand in the world — just behind Apple. Forbes has compiled this list,...

Some things change very slowly. Microsoft has enjoyed a spot among the world brand leaders, but in the latest list, the technology titan is ranked on the fifth spot. Apple, Google, Coca Cola and IBM all positioned ahead of the company. Still, it’s a good place to be in, even if the chart does not change much when it...

The winds of change are finally here. Some may even go as far to call them windows of change. Microsoft’s Windows Phone operating system got rather stale these past few months, no doubt about it. But the highly anticipated update to the OS is finally here — ready to go live. Redmond has compiled a handy list of new...

The newest BrandZ list comes with a few sweet surprises. First up is the news that Google has finally managed to overtake Apple as the most valuable brand in the world. Apple dropped one spot from last year, leaving enough room for the search engine giant to barge in. This study (PDF file) from Millward Brown places...

Reorganizations, particularly for companies as big as Microsoft, usually are a case of do or die. Otherwise, what’s the point? Redmond is currently in the process of such a change in direction. This, along with its quest to land a new CEO, seems to have impacted its ranking in one particular list. Sure this rankings...