Microsoft have made substantial efforts to get closer to end consumers and establish a good rapport with bloggers and media persons, particularly those that are in the United States. The May 20 Surface Pro 3 launch event is an example. Select journalists were invited to that gathering, and tablets were given away to...

The recently released Nokia Lumia 630 makes a few compromises, but delivers on several fronts, including price. And while Microsoft is yet to really go all out when it comes to promotion, the company has rolled out a few marketing pieces for this new smartphone. The latest to come our way is this simple new...

The creative geniuses over at Redmond are at it again. Microsoft’s marketing has improved noticeably these past few years, and the company’s sense of humor is vividly at display in many of the ads and video clips it rolls out. And ever so occasionally, Microsoft pulls off some unique marketing stunts. Nokia too is...

For those unaware, Pig Latin is a language game where players alter English language words according to a simple (or not so simple) predefined set of rules. Looks it up. It also recently featured in one of Microsoft’s newest Scroogled ad. Now it has been more than a year since Redmond began the Scroogled advertising...

After the official confirmation that Microsoft’s cloud storage service would be renamed from SkyDrive to OneDrive, all eyes are on when the relaunch will happen, and whether it will include some new features. The answer to both questions is in positive — a relaunch is coming soon, and with it a few new features,...

With two of its most important milestones now ticked, Redmond now has new operating systems out in the wild, along with the second generation Surface tablets that are alive and kicking. And now comes the fun part — the marketing blitz to promote both these product lineups. Microsoft has just debuted ‘One Consumer’,...

OK, it’s been a while since we gave away free software so this weekend seemed as good a time as any. One of our sponsors (Rob from DrivePop) has graciously decided to offer readers of our site 5 free licenses of their product DrivePop. DrivePop is an online cloud backup solution for PC’s or Macs that enables you to keep...

Microsoft was right – their new Best Buy in-store locations have to be seen to be believed. The software maker has invaded my local Best Buy store in Pasadena with a VERY impressive Windows Store. I walked in yesterday and was like “what the..” .. It’s a massive piece of store real estate that’s competing with Apple...

No matter what is said about Redmond’s latest products, the company seems to be fully aware that these past few months made up Year One. This next season is the real, make or break, deal. And Microsoft appears to be making all sorts of preparations for this new showdown. The end of the year promises a complete refresh...

In its bid to get ever closer to end users, Microsoft has put up several avenues from Internet video channels to official blogs and everything in between. Now the company has launched a new YouTube channel that goes by the name of SparkedTV. This new YouTube channel is going to be used to advertise some of the most...