Tami Reller, corporate vice president and CFO of Microsoft’s Windows Group has said that Microsoft currently has no plans to build or deploy a Windows 8 7 inch tablet.
The caveat though is that the question was asked referring to the Windows 8 launch timeframe (right about now).
Microsoft knows of 1,000 devices ready to ship with Windows 8 at launch, but all are “10.1 [inches] and above”, according to Reller.
“So Microsoft’s not going to be in [the seven-inch] space at launch?” I asked. “Correct,” said Reller.
The interviewer wonders:
Microsoft’s apparent neglect of a viciously competitive part of a market it’s betting one of its core business units on is a puzzling one for sure. It leaves Google, Apple and Amazon partying in Club Seven-Inch without Microsoft.
Did it forget its invitation? Or is Microsoft smartly staying sober at home to hash out a smarter game plan?
I think Microsoft is smart to
- focus on the task at hand and get 10 inch tablets right and
- wait and see how the 7 inch niche works out with the competition – see exactly what consumers like and what they gravitate away from