Tami Reller, corporate vice president and CFO of Microsoft’s Windows Group has said that Microsoft currently has no plans to build or deploy a Windows 8 7 inch tablet.

The caveat though is that the question was asked referring to the Windows 8 launch timeframe (right about now).

Microsoft knows of 1,000 devices ready to ship with Windows 8 at launch, but all are “10.1 [inches] and above”, according to Reller.

“So Microsoft’s not going to be in [the seven-inch] space at launch?” I asked. “Correct,” said Reller.

The interviewer wonders:

Microsoft’s apparent neglect of a viciously competitive part of a market it’s betting one of its core business units on is a puzzling one for sure. It leaves Google, Apple and Amazon partying in Club Seven-Inch without Microsoft.

Did it forget its invitation? Or is Microsoft smartly staying sober at home to hash out a smarter game plan?

I think Microsoft is smart to

  1. focus on the task at hand and get 10 inch tablets right and
  2. wait and see how the 7 inch niche works out with the competition – see exactly what consumers like and what they gravitate away from

Source

About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of EyeOnWindows.com, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. (www.learnabouttheweb.com) and The Redmond Cloud (https://www.theredmondcloud.com).

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