We always witness an active consumer electronics market which is filled with the mobile phone, digital camera and baby monitor. What’s most exciting in the week is the coming of the Windows Phone 7 smartphone operation system. This is the beginning of new era for Microsoft. Though the future is uncertain, Microsoft has taken the first step successfully.
At nine thirty local time in the morning of Oct, 10, Microsoft held Windows Phone 7 smartphone press in New York. The CEO of Microsoft Steve Ballmer announced to publish Windows Phone 7 officially and cooperate with the more than 60 mobile operators in more than 30 countries and regions around the world. And there are nine models of smartphones for the first time.
Steve Ballmer said that Windows Phone 7 operation system will bring more excellent experience to the users. The phone has strong hardware specifications and performance. Microsoft will create high performance Windows Phone 7 for users jointly with cooeratove partners. And at present, Microsoft has reached an agreement with T-Mobile, America Movil, AT&T, Deutsche Telecom, Movistar, O2, Orange, SFR, Singtel, Telstra, TELUS, Waduven and other wireless operators.
Microsoft announced that all the Windwos Phone 7 will use Qualcomm Snapdragon chip and integrate various internet browsing function. The user can use the network application programs including Xbox LIVE, Office Mobile, Zune, Windows Live and Bing easily. It will not only bring surprise to the users on hardware, but also realize the full upgrading of the application and service. The official website www.windowsphone.com is specially opened for Windows Phone 7.
Steve Ballmer revealed that there will be 9 smartphones on sale during the Christmas time. And there will be more smartphones on the market in the next year. There are operators like Sprint and Verizon which first launch the smartphones. In order to ensure the market effect, 0.4 billion dollars will be prepared for the promotion of Windows Phone 7 itself and the developing cost is not included.
The analysts said that Microsoft had fallen behind in the smartphone market in the past period time. And now it launches the Windows Phone 7 operation system as the pursuer. The data shows that the smartphone market share is 9% last year. But now the market share has fallen to 5%. In contrast, the market share of google android was only 2% last year. But now it has reached 17%. It’s the greatest black horse on the present smart phone market. Some analysis institutions even think the Android would become the world largest smartphone platform.
Windows Phone 7 is a set of easy to use product. The birth of Windows Phone 7 means another hit of Microsoft on the phone market. Microsoft is confident to reoccupy the lost market and mount a challenge to the competitors. At present, apple iPhone 4 is on the hot sale. BlackBerry Torch also attracts the users with 200 dollars low price. Samsung, Motorola and HTC also launch more and more top Android modles. And now Micorosoft joins the market actively.
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