So I’ve wanted to do a multi part series on Windows 8 and my thoughts about the OS but quite frankly up until now, I’ve been too busy.

We hired some writers, moved web hosts, are in the process of migrating to a new theme and so much more.

All that said, this is a series of posts that is going to go over the following topics:

  • The BUILD conference
  • Microsoft’s overall vision
  • My thoughts about the new user interface (Metro Style)
  • What this will mean to developers
  • What this will mean to consumers
  • What this will mean to businesses (enterprise)

So let’s begin at the beginning – The BUILD conference.

I was one of the few bloggers/journalists fortunate enough to get a press pass to cover BUILD last month in Anaheim California.

I have a ton of photos and articles from the conference and you can see those here.

I also bumped into Steven Sinofsky early that morning – it was hilarious.

The BUILD conference was a very good way to introduce Windows 8 to the world. For the first time in a very long time there was a lot of buzz about a Microsoft product and there was tons of demand to get in and see what all the fuss was about.

BUILD conference Anaheim convention center

BUILD conference Anaheim convention center

This was a developers conference. It was positioned as a developer conference and was executed as such.

Managers and executives would have been bored out of their skulls during everything after the main keynote speech.

There were lots of technical details and presentations and Microsoft were very accommodating with both developers and members of the media.

Having said all that, there were some hiccups.

The way the developer preview tablet giveaway was handled was pretty tacky.

Here’s what really happened.

Before the conference, a select few “elite” bloggers were invited to come in early for a sneak peek at the new tablet.

These “elite” bloggers were then given “loaner” Samsung tablets for the duration of the conference and were allowed to demo them and play around with them during the conference.

So the dynamic in the press room was awkward. You had a bunch of journalists and bloggers sitting at different tables and some had tablets but most did not – but we were really all there to cover the tablets.

samsung windows 8 tablet

samsung windows 8 tablet


Then, Microsoft gave out 5000 tablets to all the developers in attendance and (they swear) they took back the tablets they loaned out to the press and bloggers. I think a few “connected” bloggers got to keep their tablets on the DL but obviously I cant prove it.

Here’s the really funny part – when you asked the Microsoft officials there about getting a loaner tablet, they told you that “they didn’t have enough and that these were developer tablets”.

Note to Microsoft – Please understand that when a company that has 10’s of billions of dollars in the bank says “Samsung didn’t make enough” or “We have run out of tablets”, it sounds incredibly condescending and stupid at the very same time.

All reporters should have gotten a tablet! It’s a simple tablet device that will be obsolete in a few months with software that most reporters could care less about.

Also if you gave a loaner to everyone, it would have been more fair because ironically now there IS the appearance of impropriety. It can now be argued that the”important” or “elite” bloggers got loaners as bribes so they write good reviews about Microsoft and Windows 8.

I’m just saying…

In my opinion, it was like having a really fancy party in Beverly Hills but buying less champagne than required – it took some of the luster and shine off the event.

By the way, I really couldn’t care less about the tablet, I have an Ipad 2 – just making the point. 🙂

Anyway, the bloggers were all really nice there.

I met Ed Bott, Paul Thurrott, Long Zheng, Tom Warren, Rafael Rivera, Mary Jo Foley, Kip Kniskern, Stephen Chapman and a whole lot more.

They were all very nice people who do a lot of hard work covering Microsoft related products. It’s hard work and they put a lot of time in so read their stuff!

Microsoft did do an excellent job at hosting the press in the Hilton Anaheim on the second floor across from the convention center.



It was really funny –  the press room was really open and nice with internet connections and nice catered lunches.

However, when we went across the street to the convention center for the first keynote speech (Sinofsky), we were hearded together like a pack of billygoats about to be slaughtered.

On day 2, most of the press (myself included) were like – “screw it, we’ll cover the keynote from the press room – it has wifi!”

Other than the petty tablet snafus and minor issues, the conference was fantastic.

Microsoft accomplished exactly what they wanted with the conference and introduced Windows 8 to the world.

It was the ideal blueprint for future “soft” developer product launches and the planning team at Microsoft and Wag Ed (their PR team) should be very proud.

Like I said above, check out the pictures and articles from the conference. It really was a good time.

My next post will go into more detail on the vision that Microsoft have for Windows 8 and why a lot of it makes sense.

Stay tuned..

About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. ( and The Redmond Cloud (

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  1. Sounds like it was a blast dude…

  2. Dennis McDonnell / October 11, 2011 at 6:35 pm /Reply

    From a non-technical standpoint (which is about where I’m at), this was an enjoyable article.

  3. Sounds like it was a bit disjointed at times…a disappointment in itself…when you plan to launch such an item for the future…at least go the whole hog and do it properly…other than that I’m really excited at the prospect of Windows 8…love it!

  4. ALFONCE MWENDWA / October 11, 2011 at 10:44 pm /Reply

    “All reporters should have gotten a tablet! ”
    am totally in love with this…..kudos….

  5. Gregory Van Der Beek / October 12, 2011 at 5:03 am /Reply


  6. when a company that has 10′s of billions of dollars in the bank says – good one. yeah all reporters should have got one, peeny, bad one on Microsoft’s account, but other than that sound like a fun time.

  7. love that article hope there more to come

  8. Abdullah Alothaim / October 12, 2011 at 7:31 am /Reply

    Thank you for your work and time..
    1. I think the experience is not with the managers, also the mangers usally stack in there old experience, mostly.
    The real experience hide with the first or scond line below managers.
    2. I think windows team should give more attention to the disk top to make it the base where the user can fly to any place he like to, inside or outside his pc. in easy and fast way.
    3.Its time for windows team to reduce the price of windows for personal use.
    4. they should bring more tools for user to do view or edit any thing in there computers so the do not need to find programme to do such things.
    best regards.

  9. So, they went there to tell their children-[colleagues] what they are supposed to sell, produce, and enjoy. At the same time, get a free copy of Links9000. I loved links on the 286, stolen links O)

  10. Where can I get that wallpaper used of the road?

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