Google have built their success on either offering amazing stuff away for free, or at low, low price points. Chromebooks seems to be following this pattern, to the tee.
Up until now, Chrome OS hardware was available at highly discounted prices, but the parties involved are now stretching up the tags even further — no doubt taking into account Microsoft’s assault in the form of Windows 8.1 with Bing powered hardware.
Also known as Bingbooks, by some.
However, there is talk that brand vendors are now developing even more inexpensive Chromebooks. That, while the Chromebook business is thriving in both the education and business sectors.
Cause for concern for Microsoft, surely, and they will have to respond.
Anyway, according to reports, Lenovo is going all in and the company is ready to make these devices even cheaper than they are. Two new models are in line for debut in the coming months, and both are said to be based on the low-cost Rockchip architecture.
This is a budget SoC, with budget performance, but apparently people are into it.
And so are companies, for that matter.
ASUS, for instance, is working on a highly affordable Chromebook, that is to be priced at $149. The device will feature an 11.6-inch screen, while taking advantage of a Rockchip RK3188 processor. That should put the device a solid 25% more affordable than the Acer C720 model, for instance.
Who’d have thought laptops would, one day, hit these price points?
But here we are.
And although Microsoft seems to have done well to launch $199 solutions, the company would want to match this highly cheap pricing strategy that Chromebooks seem to on for.