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I’m in the UK right now on a business trip and as a result didn’t get a chance to go to CES this year. From all the coverage I’ve had a chance to catch, seems like (just like last year) I didn’t really miss much.

For those of you who haven’t been to CES as a journalist, it’s like this:

  1. Imagine going to the zoo on a very crowded hot Saturday afternoon with 100,000 other people.
  2. Then picture trying to take pictures of the animals while competing for elbow room with 100,000 people.
  3. Then substitute PC’s and gadgets for the animals.

Thats CES. Fun but stressful – you have to love it.

Anyhoo, one of the events I caught was the Michael Bay meltdown this year and the marketing side of me had to really vent a little here.

So the gist of the issue is – Samsung paid world famous action movie director Michael Bay to come on stage at CES 2014 and endorse their new curved line of big screen TVs.

Here’s what happened.

It’s pretty tragic on many levels.

The reason I am writing this is because some pundit said Michael Bay did Samsung a favor and made this presentation stand out – all good publicity is good publicity blah blah blah….


This was tragic on 3 levels:

falling-rocksTragic for Samsung

Umm… not sure anyone noticed but Samsung doesn’t need any more publicity for being Samsung. At this point, they need product publicity i.e. Samsung has a line of curved 105 inch HDTV’s.

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The curved 105 inch TV’s are what they need you to remember.

That’s all wasted money as all that is trending about CES 2014 and Samsung will be “Michael Bay’s meltdown”. Marketing Nightmare.

Tragic for Michael Bay

Nothing that everyone hasn’t already said – “dude it was a teleprompter mistake, you could have winged it for a few minutes”. This looks really bad for him on so many levels.

Bad because he froze and ran away – if he had stage fright that bad, he shouldn’t have taken the gig.

Bad because he reinforces the stereotype of Hollywood pampered directors – if they’re not 100% in control, they freak out and have tantrums.

Bad because he didn’t even have the decency to memorize 5 minutes of nice things to say about the TV’s he supposedly loves – makes me wonder if he does love them.

Tragic for the line of Samsung Curved TV’s

Who the hell is talking about them? They’re curved 105 inch TV’s!! That’s potentially interesting stuff! I don’t know what the brand name is, whats the specs are and when they are being released.

That’s awful too.

What did you think when you saw the Michael Bay CES 2014 meltdown?

Use the comments below…

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About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of EyeOnWindows.com, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. (www.learnabouttheweb.com) and The Redmond Cloud (https://www.theredmondcloud.com).

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  1. I dead ass did not hear about this at ALL until I just read this article right now, at approximately 5:25 Eastern Standard time. LOL, I did hear about some of the cool stuff at CES 2014 like Nvidia’s 2k capable chip, Lenovo’s unveiling of some decent devices including the very nice looking ThinkPad 8 that other tech sites are calling a winner!! I heard Asus unveiling of devices including the vivotab note 8 and the TD300 of course that has caused a bit of a stir.

    But this Michael Bay thing with the Samsung TV…………………Nope did not hear about it until now……..Come to think about…Don’t care.

    • Yeah, I agree… I mean, the guy could’ve had a bad case of diahrrea, who knows… Not that big a deal, I had not heard of this until now, with this article.

      • Here is what I think happened…. Right before he went on stage someone with a windows phone who has the eyeonwindows app showed Michael Bay one of Onuora Amobi’s wildly incorrect articles about windows 8. He read it and it was so wildly off, that it threw him off. He went on stage and all could think was “What da Fagk was that non sense I just read” then he just walked of stage, that’s it he couldn’t take it.

  2. Hey Onuora…

    You are freaking spamming my RSS with tons and tons of more or less irrelevant news…
    please turn down the quantity and up the quality !

    this post is tabloid stuff and nothing more !

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