BUILD 2014 is mostly about coding and build applications for the various Microsoft platforms, and true to the nature of the event, the company highlighted a number of important new changes at the event earlier this month aimed at developers.
End users, however, will be most interested in knowing that soon they will be able to download universal Windows and Windows Phone apps.
Now this welcome new addition also comes with a unified pricing scheme. Without getting technical, this is a way to remove the price point differences between Windows Store and Windows Phone Store apps; mobile users will now be able to download apps for as little as $0.99 or $1.29.
Those of you that have any interest in the mobile world will be aware that these are two of the most popular price points for applications; the former more so.
In fact, as Microsoft says here, apps priced in this range now make up a healthy 55 percent of Windows Phone transactions. And in order to lower the cost barrier, the company changed some things up over the weekend. Developers are now reporting that their app prices have just been revised.
Additionally, Redmond has also made some more adjustments taking into account local factors like taxes and changes in foreign exchange rates to alter the prices.
Interestingly, Microsoft is yet to clear the confusion on how these changes are reflected, as the updates to pricing do not appear to be consistent. Some apps that cost $0.99 before, now retail for $1.29. This is as odd as it is unconventional.
A little openness should clear off the air.
For developers and end users, both.