So here we are again.

We’re on the verge of the launch of a new iPhone from Apple. What more can be said about the power and influence of the iPhone.

Revenue from the iPhone alone is said to dwarf ALL the revenue from Microsoft’s products combined.

That’s insane.

Tomorrow is a big day for Apple. They have a lot to prove after the death of Steve Jobs.

The last time we expected a new phone from Apple, we got the iPhone 4S which was a pretty crappy upgrade. It was the “we’re not ready yet, take this” model from Apple.

Because of all the political capital and goodwill earned by Apple so far, they were able to get away with it.

Well we’re at the end of 2012 and there are dark storm clouds brewing.

Microsoft and a whole bunch of OEM’s are going to release some VERY attractive phones next year. Android phones keep getting sleeker and better.

Basically, the public has a lot of choices now and in my opinion, it will take a lot more than an iPhone 4S with a larger screen to make the public happy.

It will also take more than IOS6 (which is very impressive). It will take more than Siri. Apple are basically going to have to exceed our expectations and give us something we did not know we needed.

If they can, they will cut Windows Phone 8 off at the knees before it even takes off.

If the public is unimpressed by the iPhone 5, Microsoft, Samsung, HTC, Nokia and co. should have a very merry Christmas indeed.

I’ll give you my take on the phone when we see it tomorrow.

Microsoft need to get on their knees and pray tonight.

About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. ( and The Redmond Cloud (

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  • CY

    Remember iPhone4S, it was not selling well at the beginning. But then someone said 4s = for Steve, it starts generating sales.
    So if the iPhone5 is not doing well, I am sure someone will find another nonsense reason to pop up the sales of iPhone5 again.
    I don’t see the look of WP8 phone is impressive enough to compete with iPhone5 at this moment. Nokia’s WP8 phone is a joke. Look too plastic and kiddy to me.

    • Suman Kumaar

      I know that you had never tried a windows 7 phone yet that’s why you are making such type of idiotic comment. Its faster and smoother like butter than iphone 4s with only single core processor which hardly matters as iphone 4s has dual core processing capability. despite of this iphone 4s works sludgy. Now windows 8 is coming with dual core processor support and i am sure that this will make a huge difference in cellphone market

      • W C

        Please look carefully to my comment before arguing. I am talking about the look of the Nokia WP8. Never mention it is not fast enough. Idiot.

  • Onuora Amobi

    Time will tell….