What the… Now the phrase Metro is going away?

I’m so tired.

Anyway, here’s the latest on Microsoft and Metro.

For the uninitiated, Metro has been the descriptive name used to characterize the new tiled based layout and design that is in Windows 8.

Well now The Verge is reporting that we may have to find another name to describe Windows 8.

Quote

Microsoft is killing off the use of its Metro design name to describe a tiled interface in Windows Phone and Windows 8. … a tipster has provided an internal memo sent to Microsoft employees confirming the move. In it, Microsoft reveals that “discussions with an important European partner” led to the decision to “discontinue the use” of the Metro branding for Windows 8 and other Microsoft products — one that employees must adhere to immediately.

The Windows team is “working on a replacement term” according to the memo, “and plans to land on that by the end of this week.” Until then, employees have been advised to refer to the Metro style user interface as the “Windows 8 style UI.” The memo was distributed to employees earlier this week, so we expect to hear official news about the Metro replacement by the weekend.

There has to be a really juicy story behind this name change and we’ll get to the bottom of it.

At this point, this is a pretty massive shift in branding terminology for the Windows 8 product. All of us who have been covering this product for so long are really used to calling this Metro and using the phrase “Metro style design” to describe the style and aesthetic.

Whatever is behind this change must be really major.

I guess the silver lining is that the public hasn’t really taken notice of Windows 8 yet.

To be continued…

  • grs_dev

    I am not surprised! Microsoft has always used code names for products and projects. Aero was the name they settled on with Vista’s then new look & feel. Before going with Aero the name they were using was “Frosted Glass” for obvious reasons.
    On an editorial note and while we both sort of share a mutual respect for positions and thoughts on topics related to Microsoft and Windows 8 specifically, I feel like the new generation of blogers who are blogging for the sake of generating page views and potential ad clicks, are making a mountain of any mole hill. I am still debating whether you are one of those blogers or not.
    I mean quotting The Verge? Paul Thurrott a guy who has lost any and all credibility he had about being a Microsoft “insider” years ago? I hope you prove me wrong.
    The jury is still out Mr. Amobi, the jury is still out. If this site is nothing but a news aggregator from other sites where you instigate conversations via alarmism just to rack up page views and pay bills, then I might have to take my eye balls elsewhere.
    Think of this as a call for action and not calling out.
    Cheers.

    • Adrian

      Careful. I got banned for commenting something similar in the past. I don’t think Onuora likes criticism about his website, only criticism about Windows 8.

      • http://www.windows8update.com/ Onuora Amobi

        LOL, call the Admin and he might appear.

        No worries folks, I am thick skinned…

        • http://www.jwbjnwolf.weebly.com/ Jase Wolf

          Good thing you are Onuora.

          You, that guy obviously hasn’t been following your blog the whole way.

          You I’d say one my fav bloggers. Out of all my emails I get as news/blog updates, emails from you and How to Geek are the only two I will read through each time before deleting lol.

      • Blogger

        He is raising some valid points, there are only a few true “Bloggers” out there, the rest just copy content.

        • voleheart

          just like me!!!

          • http://www.windows8update.com/ Onuora Amobi

            What’s your blog URL?

          • voleheart

            you probably know it.
            http://voleheart-skytex.blogspot.com/ i have not made much money but i have added disqus to it. I am tech_gone_wild.

  • xinu

    “Whatever is behind this change must be really major.” Not true, we already know whats happening. The name “Metro” is already copyrighted by another company, so by using that name Microsoft would be infringing copyright law. The true mystery is, why did Microsoft not know about this? It is very late and damaging for the company to change the name now, after everyone now knows it as metro. Its sending confusing messages to consumers and investors, and poses some serious question marks about Microsoft. It almost seems, like they have not done basic research into their product branding. Bad move!

    • JamesHaswell

      It would be trademark infringement, not copyright. But otherwise, I agree. I’m assuming that they just assumed they could use whatever they wanted…

  • lonesomelurker

    I though metro was short for metrosexual–http://en.wikipedia.org/wiki/Metrosexual–pretty boy

  • Terris Linenbach

    The vast majority of Americans don’t even know about Windows 8 much less Metro.