windows 8 app store

windows 8

So, it’s being reported that tomorrow Microsoft is about to share details about their upcoming Windows 8 App store.

While the store itself will not be released until 2012, there are some details that it’s reasonable to extrapolate.

  • It will be a way for developers to release their apps
  • It will be a way for developers to get paid for the apps that they do develop
  • The store will support free and paid apps, as well as trial versions and in-app payments.
  • Businesses will also be able to make available internal apps to their workers using the store mechanism.

There was something that’s being reported that strikes me as downright stupid if true.

This from FoxNews:

Traditional Windows apps will continue to be sold in the same way they have been — directly from developers and through online and brick and mortar stores.
The store will not be a way for users to directly purchase older-style Windows apps but developers of those apps can create a landing page for those apps so they can be found in and linked to from the store.

I guess that there’s something I’m missing here. You have a store where you have access to hundreds of millions of users and you limit the types of applications that can be sold there to Metro style apps?

I know that Microsoft are trying really hard for people to buy into this Metro thing but um, there are 500 million + users of Windows 7 right now and it seems to me that those people want apps too.

It seems to me that making the store as large as possible and encouraging as many vendors to sell through that store as possible makes the most sense.

I can see that having traditional apps as well as Metro apps means exponentially more work for Microsoft to do in terms of maintenance and oversight but still….

What say you?


About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. ( and The Redmond Cloud (

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One Comment
  1. I definitely would not cut off my nose to spite my face, if I was Microsoft.  But I could see how existing vendors are wondering if they will be cut out of their profit margins if their sales are only through the app store and they lose licensing fees, handling fees and other profit margins through their own websites and other ventures.  How about support service contracts for end -user, small group, business and enterprise that Microsoft does not cover?  Business may tend to give away hardware, but it is the maintenance contracts that keep a company from folding.  What if Microsoft has different profit margins previously negotiated with companies but now the app store redefines all of that?  I can see this make a lot of vendors who sell Microsoft products very nervous and watchful of new developments. If vendors don’t embrace Windows 8, how will the public?  People trust the guy selling them the software, not the company it is from.

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