With the new Windows Phone 8, Microsoft is trying to expand the Windows Phone market.

They are trying to compete with iPhone and Android phones out there in the market.

Yesterday, Microsoft announced that they will not build their own device for Windows Phone 8, but I think if they want to be on the top of the smartphone market, they should build their own smartphone.

Here are a few reasons why they should do that.

When a Software company develops its own hardware, typically the software is perfectly blended in. There are no limitations. The same thing happened with the iPhone. Apple developed their own software i.e iOS and also built their own hardware. The rest is history.

But with Windows phone, Microsoft decided only to build the software and allowed the hardware vendors to build hardware for it. In my opinion, this creates confusion in the mind of the customer when they see so many devices out there in the market with the same brand name “Windows Phone”. In many cases, the customer has confidence in Microsoft but not in the hardware vendor who has made the device.

On the other hand, when a customer buys an Apple device , he or she is assured that they are going to get quality content. In such a circumstance the consumer goes for the product of a company on which they believe in, even if they have to pay more.

Many devices that Microsoft had launched in the market with their own software as well as hardware have been a great success. Devices such as Xbox have been a boon for Microsoft. Even their upcoming Surface tablet which will run Windows RT and Windows 8 Pro has a fair chances of success.

I believe that the new trend will be leaders in the market launching their own smartphones where they build the hardware as well as software. Google who created a great OS for smartphones called Android has also launched its own smartphone called the Nexus.

If Microsoft come up with their own Windows Phone devices, it will give Microsoft fan boys a great reason for buying that product. Also the consumer would get an iron-clad assurance of the quality because that phone has been built by a large and trusted brand.

I think this is the most efficient and proven way for Microsoft to be successful with Windows Phone so I desperately want Microsoft to build their own Windows Phone and set the market on fire.

What do you think?

Related Posts

What would you say to a consumer version of Microsoft 365? One that could include Windows...

Brace for impact! It looks like Microsoft may have had enough of the Edge adventure, as a...

Looks like Microsoft is aiming big! The company is said to be working on Windows Lite, an...

  • Teddy A

     I agree but I think they should buy Nokia (for patent + hardware) and then start building their own phones. This means they have to kick Samsung and HTC out .
    even if they get only for example 10% market , it will be still damn profitable. (apple have only 25% market share and look where they are! ) 

    in smart phone world they don’t have a lot of OEMs and even market share so they have actually not much to lose,  this is the best solution.

  • http://twitter.com/Tech_Gone_Wild Ezekiel Carsella

    nice post and mostly unbiased. (finally!!)

    • Unbiased

       it seems that you have mistaken Rishu with Onuora.this post is written by Rishu . (yeah , I’m looking at you ,Onuora) LOL

      • http://www.windows8update.com/ Onuora Amobi


        Wow! I have that reputation now?


        • Unbiased

          No offense , but yes.

        • http://twitter.com/Tech_Gone_Wild Ezekiel Carsella


        • Rishu Srivastaba

          @Onuora I think you have got a great reputation as an Apple fanboy here.

          Just joking. 😀

          BTW thanks guys for the appreciation.

          • http://www.windows8update.com/ Onuora Amobi

            I probably have. Too bad because I’m actually agnostic.

            All good.


  • Cristóbal Jorge Robles

    I’m a Microsoft fan myself and would personally jump on a msft smart phone running WP8, but I don’t think the market would jump on it. Just look at the Zune, Microsofts foray into MP3 devices.. I think they hoped to succeed but I also don’t think they expected it to.

    However, the R&D they did with the Zune HD OS (which I own) obviously played a huge part in the WP8 OS and the metro interface. You can see the beginnings of the live tile interface and such…anyway, if they do build a smartphone they have to do it with the intention of showing third party vendors what a WP8 equipped smartphone with the best hardware is capable of rather then banking on commercial success.