In less than an hour, DeGeneres’ photo was already up to 871,000 retweets, with 210,000 favorites. She easily surpassed the previous record holder, President Barack Obama, with his election night victory photo of him hugging wife Michelle Obama, which was retweeted 777,000 times.
I wonder why Samsung are winning – maybe because they are taking marketing seriously. Ironic that the company that needs the most mobile phone press wasn’t super aggressive this time out.
Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.
In addition to being a former Microsoft MVP and the founder and editor of EyeOnWindows.com, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. (www.learnabouttheweb.com).