There’s an interesting article at Computerworld that discusses the possibility of Windows 8 being released in 2013.

I can tell you that at this point, 2013 can not be an option. That would be a disaster for Microsoft the likes of which haven’t been seen before.

Early on in this blog, I actually thought 2013 was a realistic target. An excerpt from this blog from January of this year thought 2013 or 2014 was realistic. That was before BUILD, before the frenzy, before the hype.

Steven Sinofsky did say (at BUILD) that Microsoft would not be rushed in terms of development of this OS and it would be released only when it was ready.


It sounds great in principle but the reality is, there’s an expectations window for Windows 8 now and that Window is clearly sometime in 2012.

The general public don’t really care and the techies, (you reading this) are mildly to very interested.

For OEM’s (based on the hype and based on all the drool coming from HP, Dell, Qualcomm etc) the Window is as soon as possible.

Based on all the pieces of data I have received, interviews, rumors and miscellaneous data, there is NO way that Windows 8 can miss the 2012 holiday season.

The truth is, if Windows 8 isn’t ready for the 2012 holiday season, it won’t matter if it cures HIV, no one will care.

The pace of change in this industry is so fast and the conventional wisdom is that Microsoft is already very late to this party.

OEM’s will be pissed off if they can’t sell this next year. Partners will be pissed off and no matter what anyone says, the perception will be that 2013 would be date slippage.

While the PR line would be that it’s being refined etc etc, it wouldn’t matter. It would be perceived poorly.

Also, the hype for this product has been very successfully generated, it simply can’t be sustained over one more year. At some point, consumers would just tune out.

And why would those consumers tune out? Oh because they’d be busy with their Kindle Fire 2’s and their IPad 3’s

Make no mistake – regarding a Windows 8 2012 release date – failure is not an option.

About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. ( and The Redmond Cloud (

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  • 1234568

    Couldn’t agree with you more!

  • walkergw

    Agree, 2013 would be the death of MS in the Tablet world.

  • Jason Walson

     I said back in 2008 the Iphone and windows answer to it, would be far more important than Windows 7.  Companies are building the same reports they did 10 years ago.   They can hold on a little longer.  But as more people use Non-Microsoft products IT dept will be forced to support them.  Now you get Apple and Gooogle in Corporate America.  I am afraid if they don’t get the technology and timing of this correct there is no next round.  It will really be over with a speedy decline.  I hope not but I don’t have much faith in the leadership and its focus.  One word IPAD4.  Get it together guys, this is no joke.

  • Konanyao

    If there is even the slightest risk of slippage then Microsoft should release Windows 8 ARM ahead of Windows 8 for x86. This way they will address the tablet market with a quite appealing offer significantly different from the competition. Though they will need to be smart with the marketing in order to avoid people believing that they can do everything they use to do with their traditional PC with ARM based Windows 8 tablets. Otherwise, it will backfire.