As many of you have probably already heard, the iPad 3 or “new iPad” (for lack of a given name as of yet) has been released.
This announcement couldn’t have come at a more suspicious time for Apple considering Windows 8 was just released to the public a week ago. Whatever your opinion is on the new iPad, you can’t deny that it will sell like hotcakes and will most definitely sell more than Windows 8 in the first year that Windows 8 is available to purchase.
Even with all this, Windows 8 has an advantage over the iPad in the fact that it has support for Ultrabook devices that have both the capabilities of a laptop and a tablet.
Some of these devices (like the Lenovo Skylight, pictured below) can be extremely helpful to businesses in the way that they can be used at the office the way a normal computer could be, at a desk with easy typing capabilities.
But when people working for the company have to be on the move, whether it be for business trips or just meeting up at a coffee shop, I’m pretty sure that everyone would agree that a computer with the tablet form factor is just the best option.
Most businesses also use Windows as their primary operating system. Switching to a new one, even if it is only meant for mobile devices, can always be tricky. If there were no other options, well then obviously you would want to use the other operating system, but now there are options, and good ones too.
Windows 8 is going to be perfect for these devices. You would use the desktop mode while at the office, and the Metro user interface while traveling abroad.
A report by Forrester backs this theory up. The report is officially called the “US Consumer Tablet Forecast Update, 2011 To 2016” and it says that “sales of these ‘chameleon mobiles’ will be greatly helped by Microsoft’s desire to sell Windows 8 with all its business and touch features into enterprises.”
The report (which is written by Sarah Rotman Epps) says that “Devices like the Lenovo IdeaPad Yoga take advantage of the next-generation Windows capability to toggle between the touch-dominant Metro user interface (UI) and the traditional touchpad-and keyboard ‘desktop’ modes.
Although [they] anticipate that retailers will struggle to effectively merchandise touch-plus devices, [they] think that Microsoft is sufficiently motivated to help retailers and OEMs overcome this challenge. As a result, [they’ve] built some room for growth in the touch-plus category into our updated tablet forecast.”
The survey in the report said that 52% of business tablet users said that they bought the tablet that they use for work themselves, 17% said that they split the cost with their businesses, and the other 28% said that their businesses paid for the tablets in full.
What this means is that as businesses start to pay for tablets more and more, they will want to pay for the cheaper/more business friendly tablets. In other words, they will choose Windows 8 over iOS and the iPad. This will give Windows 8 a greater market share in the tablet market and will take a decent sized cut from the iPad’s market share.