A lot was riding on Windows 8.
A lot for Microsoft as a company, and a lot for hardware makers as far as sales are concerned.
Now it appears that while the OS maker is somewhat content after moving 40 million licenses in the first month, the PC hardware companies who were waiting with abated breath for the launch are left breathless.
A lot of them attributed slow sales in the early part of the year to the upcoming launch of Windows 8.
It appears that the new operating system couldn’t do diddlysquat as the latest NPD figures show a 21% decline in personal computer sales in the US compared to the same period in 2011 — the four week launch window of the new OS, October 21 to November 17, 2012.
Laptop sales were down 24%, while demand for desktops fell by 9%. The sales figure for computing devices have been on a downwards trend for a fair while now, with many vendors like Dell ad Asus reporting disappointing numbers.
And that’s without even talking about the RAM manufacturers, who are almost selling the desktop memory modules at cost prices. Consumers buy up almost half of all computing devices in the United States, while the rest is shared between businesses, government and other organizations.
Stephen Baker, Vice President of Industry Analysis at NPD however was not all doom and gloom:
“After just four weeks on the market, it’s still early to place blame on Windows 8 for the ongoing weakness in the PC market. We still have the whole holiday selling season ahead of us, but clearly Windows 8 did not prove to be the impetus for a sales turnaround some had hoped for.”
Windows 8 may be a lukewarm success, but it failed to meet the expectations of other hardware manufactures waiting for the new operating system to boost their sales.
Of course, the OS itself isn’t entirely at fault, there are a lot of internal and external factors that go a long way in shaping up consumer demands — economic situation being one, and already powerful computational devices being another. And then mobile devices are an important factor too.
But nevertheless, this much is clear, it will take more than just Windows 8 to lift PC sales.