So this has been troubling.

The chattering classes, media and some blogs are reporting “concern” over the fact that Microsoft “only” have just over 2000 applications in the Windows Store.

As of September 24, there were 2,188 Windows Store applications available internationally, with 1,593 of those available in the U.S., according to Directions on Microsoft Vice President of Research Wes Miller.

Wes started a blog called Winappupdate where he keeps the web current on Windows 8 apps and app counts.

My response to the early critics is – so what?

The frikkin Operating System hasn’t even been released to the general public yet!

Microsoft’s comment on the issue:

As the number of apps in the Store continues to grow each day, we cannot say specifically how many apps are available at any given time. We anticipate the availability of apps to grow significantly now that we have opened up the commerce platform with RTM, as well as once Windows 8 is generally available.

I think that’s the right answer.

Windows 8 will have a lot more apps when it is launched and developers realize:

  1. This isn’t going away soon
  2. Smaller app count + large install base = potential opportunity (more on that in a separate post).

Now, if the app count isn’t substantially higher by next summer (2013), Redmond will have a problem.

For now, absolutely nothing to see here.


About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. ( and The Redmond Cloud (

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  • Michael

    what will I do with 2000 apps anyway…….

    Less is better, more is clutter….