A really good quote from Adrian Kingsley Hughes at ZDnet.

Here it is.

First, there’s no proven market for Windows tablets, in particular when it comes to consumers. Yes, I know that iPads sell as fast as Apple can make them, but a market for the iPad doesn’t automatically mean a market for Windows 8 tablets. Did a huge demand for the iPod signify a massive market for high-end media players?

No. Sure, there was a low-end, low-margin market, but this market pretty much killed itself by running headlong to a race to the bottom when it came to price — and most of the time, quality too.

If Windows tablets come with a bigger price tag than the iPad then they’re dead in the water. People don’t buy tablets based on features; they look at the price tag. If Microsoft wants to be in with a chance, it had better make sure that the price is right.

Ultimately, unless you’re Apple, selling a tablet comes down to price. Get that wrong, and the device is more than likely toast.

Source: ZDnet

About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of EyeOnWindows.com, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. (www.learnabouttheweb.com) and The Redmond Cloud (https://www.theredmondcloud.com).

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