Once again, the rumors were all true! Well, there was actually only one rumor, about the rebranding of Windows Azure to Microsoft Azure, but Redmond has just now confirmed it.

News about this first floated up at the start of this week.

And now the technology titan has confirmed this first hand, stating that the new name change will go into effect on April 3, which is the second days of the BUILD 2014 developer conference. We can probably expect complete details then.

But for now, Microsoft has said that this branding change reflects Microsoft’s strategy and focus on Azure as the public cloud platform for customers as well as for our own services:

“Our commitment to deliver an enterprise-grade cloud platform for the world’s applications is greater than ever. Today we support one of the broadest set of operating systems, languages, and services of any public cloud—from Windows, SQL and .NET to Python, Ruby, Node.js, Java, Hadoop, Linux, and Oracle. In today’s mobile-first, cloud-first, data-powered world, customers want a public cloud platform that supports their needs—whatever they may be—and that public cloud is Microsoft Azure.”

One of broadest sets, indeed. And no wonder that Windows Azure, now Microsoft Azure, is flying.

From initial announcement in 2008 to launch in 2010, Redmond’s cloud division has quickly swooped in to become a business unit that generates over $1 billion a year for the company. The man at the forefront of this success, Satya Nadella, has recently taken charge as the new Microsoft CEO.

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  1. Bill Franklin / March 25, 2014 at 2:27 pm /Reply

    Microsoft Azure will definitely give them access to a broader scope of things than Window Azure would. My guess is they’re not quite sure what they want Azure to be yet and are leaving as many doors open as possible.

    • Broader the better at this point. I like the name and the graphic. It’s very cloud-like. I do think this will be a successful name change in the long run.

  2. How popular is Azure currently? It seems like a cool service, but I have never really heard of it before it was posted on here recently.

  3. I like the idea of the change. Azure really isn’t really Windows specific. Other than Windows and Windows Server, nothing has to have the name Windows in it

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