It took a little while coming, but Microsoft has finally decided on making Windows free of charge for manufactures that plan on building device smaller than 9 inches in size.

Terry Myerson of Microsoft revealed this on the first day of BUILD 2014 yesterday.

And in a blog post following the keynote, Microsoft’s executive vice president of operating systems detailed the free Windows concept, saying that a move like this will help grow the overall user base of the company’s modern platform.

“To accelerate the creation of great mobile devices running Windows and grow our number of users, we announced today that Windows will be available for 0 dollars to hardware partners for Windows Phones and tablets smaller than 9” in size.”

Either way this is going to be a dream come true for makers of affordable and smaller hardware.

Processor power is increasing pretty much exponentially by the year as newer chips come out, and even the low cost budget devices now offer smooth performance — vendors that joined the Android wagon will now be truly interested in making Windows powered hardware.

Plus, keeping in mind the fact that both Windows 8 and Windows 8.1 have a combined market share hovering around the 11 percent mark, this new strategy should start bearing results soon.

Windows is now free of charge for OEMs, and we should expect plenty of new and affordable devices to make their way to the market in the summer and holiday shopping season.

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  1. Sounds like good news to me. Is it just me or does it seem like Microsoft has been discounting and offering free stuff a lot recently?

  2. So should we expect the market share to go up to 15-20% from this move or is that a tad optimistic?

    • Bill Franklin / April 3, 2014 at 1:16 pm /Reply

      I think it may be a little on the extreme side, because that’s a big increase. However, this is a great move, so I wouldn’t rule it out as a possibility.

    • I would think getting up to 15% would be a major accomplishment in Microsoft’s eyes. This assuming it happens relatively quickly!

    • Call me optimistic then, because I think they can get up to 20% from this. It would be an enormous leap, but I believe the move is that good. We’ll see.

  3. This plus the plan of new affordable devices is going to lead to awesome results for Windows phone market! Now we just have to wait to see it pay off.

  4. Hardware makers and consumers will love this! Great PR and business move for the Windows Phone. 🙂

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