One of the most apparent causalities of the mobile revolution in the world of software, it is Windows. With the rise of tablets and smartphones, Microsoft’s dominant platform has been left with no option other than to go through a major shift.
The desktop mode of Windows is slowly entering the domain of creation exclusivity, while end users are ecstatically consuming content on mobile devices, particularly tablets.
With this major paradigm shift currently in progress, Microsoft is making all kinds of efforts to bridge this gap between two worlds. The company announced its earnings report for the second quarter of the year, and revealed a 6 percent increase for its Windows division — despite declining PC sales overall.
But still, Microsoft’s Chief Financial Officer, Amy Hood, explained that the bigger picture is that the Windows business is losing some ground, citing the aforementioned collapse of the PC market as the main reason for this.
The senior executive pointed out that Microsoft is now going through a major transition, and it may take some time until the Windows unit posts improved figures. The plan, for the time being, is making progress, first and foremost:
“This quarter, our Windows business declined as the device market continued to evolve beyond the traditional PC. We are working to transition the business into this modern era of computing, taking advantage of the new scenarios enabled by Windows 8.
As we’ve said before, given the complexity of the ecosystem, this journey will take time, but we continue to make incremental progress.”
Additionally, Amy reiterated Ballmer’s stance that touch has now become a priority for the company, and Microsoft is hoping that more manufacturers embrace this concept for future devices:
“The percentage and breadth of touch devices available at retail continues to improve. The first 8-inch Windows tablet became available at retail a few weeks ago. It has legacy application compatibility, includes Microsoft Office, and retails for less than $400. We expect additional compelling small-screen devices to be available in the coming months.”
She is obviously referring to the Acer Iconia W3, which hit store shelves not too long ago. And with Windows 8.1 on track to hit RTM status next month the technology titan would be hoping that numerous touch capable devices arrive on the market in time for the holiday season.